Virtual fashion: Urban Outfitters, Barneys, Band of Outsiders
Wednesday 09 February 2011
See what's happening in online fashion this week.
Hipster fashion brand Band of Outsiders has launched a blog for its Girl line, posting inspirations behind its collections, such as music, iconic figures, fashion editorials, and much more.
The equally hip Urban Outfitters chain will sell its new bridal line online from Valentine's Day, February 14.
US department store Barneys now has a new micro-site called The Window, which went live this week. Fed with daily updates, it connects labels sold in the store - Alexander Wang, Frederic Malle, and Munnu Jewelry are among the first ones featured - with editorial coverage, such as designer interviews.
Fashion brands are increasingly setting up their own Tumblr blogs to reach their fans, with the most recent example being the web-savvy US designer Kate Spade. The new site especially focuses on the brand's signature color theme, but there are also unexpected gems such as creative Valentine's Day e-cards.
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