Watch: Beyoncé's lipstick commercial

R'n'B diva Beyoncé Knowles follows up on the racy commercial for her Heat fragrance with this latest filmed ad for L'Oréal's long-lasting lipstick compacts.

The brand's so-called Infallible Never Fail Lipcolour Compacts, which come in 24 different shades, promise to stay on for 16 hours, thanks to a top coat of collagen and Vitamin E to seal in the color.

Beyoncé is upping her beauty ante - in addition to her fashion empire, House of Dereon - with her L'Oréal and Coty contracts but also with her own school, the Beyoncé Cosmetology Center, which she set up in New York in March.

Watch the commercial at