Watch: Diesel to launch aphrodisiac fragrance

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Indy Lifestyle Online

The denim brand teases its new Loverdose perfume in two short videos.

Model Ashley Smith, who is also the current face of Alexander Wang, causes an admirer to drop to the floor in one clip and gets enchanted herself by a most likely nice-smelling police officer in the other.

According to a release, the new perfume will contain molecules that stimulate the hypothalamus, the sexual center of the brain, making it a "beautiful but deadly weapon of seduction" that will "ignite passions like never before."

In fragrance speak, this will translate to an opening of mandarin and star anise notes, a heart composed of jasmine, gardenia, and (known aphrodisiac) licorice, and base notes of amber and vanilla - all packaged in a heart-shaped bottle complete with a cupid's dart.

Watch the videos at and