Watch: Katie Holmes's full beauty short film
Friday 25 March 2011
Hair care brand John Frieda has premiered its short film "The Decision," starring actress Katie Holmes, to promote its new home dye range Precision Foam Colour.
The four-and-a-half-minute clip has Holmes pondering whether it's morally defensible to "cheat" on your hairdresser, dying your own hair at home.
As part of the retro-inspired short, which - mysteriously, considering it's hair color that is supposed to be sold - was filmed in black-and-white, there is an even more mysterious German news broadcast reporting on Holmes and her coiffeur parting ways, before the actress is seen sneaking out with a guilty conscience to get her color fix.
It is the first time Holmes, who has previously fronted fashion ads for Ann Taylor and J.Crew, has appeared in a major beauty campaign.
John Frieda's new range comes in 20 shades, selling for $11.99 each.
Watch the movie at http://www.facebook.com/whatsinthebag.
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