For its new perfume, Candy, the Italian brand Prada hired the young French actress Léa Seydoux to lose control and take the lead.

Inspired by the Apache, a dance performed in Paris in the 1930s, Seydoux engages in a wild yet elegant routine with her piano teacher, guiding him instead of being guided - presumably the idea of a woman conveyed by Prada, which is clearly after a new younger, more daring audience.

Watch the commercial at http://youtu.be/VV4hEQJrZCI and the making-of at http://youtu.be/WUGL-dBhqdw.

http://www.pradacandy.com

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