Watch: Lady Gaga in ethereal lipstick commercial
This is certainly not your average beauty commercial: MAC Cosmetics has released its latest Viva Glam campaign video, starring Lady Gaga.
The pop star can be seen applying nude lipstick, but beauty ad tradition stops about there. Gaga can be seen surrounded by (Damien Hirst's?) sparkling skulls and mirrors, being filmed through veils, and behaving in a ghostly manner in general.
The proceeds of Viva Glam benefit the MAC AIDS Fund, which donates to AIDS research. According to Estée Lauder, Lady Gaga and Cyndi Lauper raised $34 million for MAC Viva Glam last year, the same amount of money raised in the ten previous years of the campaign using seven different celebrities. The beauty brand hopes to raise $250 million with the star by 2012.
In other Gaga beauty news, the singer has confirmed that her first signature scent will smell of "blood and semen," inspirations that already translated into Etat Libre d'Orange's Secretions Magnifiques, by the way.
On the Australian radio show Kyle and Jackie O, she said: "[Blood and semen] is in the perfume but it doesn't smell like that - you just get the after feeling of sex from the semen and the blood is primal...[The blood] was taken out of my own blood sample so it's a sense of having me on your skin."
Watch the MAC Viva Glam video at http://www.youtube.com/watch?v=loHbrTNmEEg.
Life & Style blogs
Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford
Doctors are allowed to have personal beliefs, just as long as these beliefs do not interfere with th...
BBC journalist Justin Webb talks about his experiences of the advances in preventing heart attacks a...
The 10 Best Scotch Whiskies
Meet David Karp, the 26-year-old high school dropout worth $275m after selling Tumblr to Yahoo
Game on: Xbox 720 and PS4 go head to head with Microsoft set to launch console today
Virtually Stephen Fry: Star launches (possibly) the world's most self-regarding app
The 10 Best children's activity books
- 1 Tottenham to smash pay scale with £150,000-a-week contract in attempt to tie Gareth Bale to club
- 2 Austerity has hardened the nation's heart
- 3 Gay couple beaten in park urge MPs to moderate language on gay marriage
- 4 Be more professional! GCHQ staff rapped as WikiLeaks founder Julian Assange reveals messages that he says point to 'fit up'
- 5 Top A&E doctors warn: 'We cannot guarantee safe care for patients anymore'
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.
Negotiable: Progressive Recruitment: Quality Inspector - West Midlands - 3 Mon...
£21000 - £36000 per annum: Capita Education Resourcing Permanent Team: Looking...
£120 per day: Randstad Education Luton: KS1 Teacher required to cover PPA in a...
MPS + OLA: Randstad Education London: Randstad Education are working with a Cl...