Following her highly successful Heat and Heat Rush perfumes, the singer is readying Pulse for a September launch.

"Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power," Beyoncé says in a statement. "Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat - it's my stage persona."

Beauty giant Coty, Beyoncé's partner in fragrances, blended citrus and gourmand accords for Pulse, which features notes of pear blossom, curaçao, bergamot, bluebird orchid, peony, night blooming jasmine, vanilla, musk, and woods.

Watch the commercial at