Watch the video that Alex Wang projected on walls all over New York

(Alexander Wang)

The Big Apple's fashion it-boy has come up with yet another inventive way of getting his message across: Thursday and Friday, Wang launched his fall/winter campaign by projecting videos from trucks onto the city's buildings.

Directed by Fabien Baron, who is maybe best known for his involvement in Madonna's Sex book, and styled by Karl Templer, the campaign was filmed in an abandoned grain factory from the 1920s in Brooklyn.

In the scary movie-inspired clip, Brazilian supermodel Raquel Zimmermann plays a grittily urban yet elegant heroine that stomps around town wearing Wang's fall collection, to a musical background of SebastiAn and M.I.A.'s "CTFO."

The designer is following the example of other brands such as Burberry that have increasingly put fashion "out there," integrating live fashion show broadcasts and campaigns into cityscapes.

Watch the video at http://youtu.be/DZJkMRGBpJM.