Watch: Tobey Maguire in Prada ads

(Prada)

The Italian fashion house has tapped the Spider-Man star to star in its upcoming fall/winter campaign.

The choice has come as a surprise for many, not only because Maguire has never starred in a fashion campaign before, but also because the actor has been flying under the radar since 2009's Brothers.

But next year will mark his comeback in Baz Luhrmann's adaptation of The Great Gatsby, and it seems the star is pulling all publicity strings he can.

"A great supporter of the Arts, Miuccia Prada has inspired a culture of creativity that is woven through every aspect of her company, from her collections, her campaigns, to every design detail in her stores," he said in a statement. "I have such admiration for her artistry and I'm thrilled to be a part of Prada's fall campaign."

Maguire is not the only Spider-Man star that is gaining fashion cred: co-star Kirsten Dunst has recently fronted ads for Bulgari and Band of Outsiders.

Watch the making-of at http://vimeo.com/26373091.