The stars! The models! The runways! Here are this season's highlights from Brazil's number one fashion destination.
The most star-studded show came courtesy of Colcci who got Gisele Bundchen, Alessandra Ambrosio, and actor Ashton Kutcher to present its creations.
Cavalera had the models stomp across a water-filled basin while they were drenched in artificial rain - no doubt that these clothes are fit for any weather outside Brazil.
A demure and pure collection - unusual for Brazil - was presented by Reinaldo Lourenço.
Triton's futuristic show was all about neon and metallics and featured a runway appearance by hotel heiress Paris Hilton.
Fashion label Neon, however, didn't have anything to do with fluorescent colors but presented red-black-and-white outfits as well as some glittering animal prints in a performance-like set-up.
Sao Paulo's equivalent of Vivienne Westwood is found: it's Amapô.
Cori showed clear cuts worthy of an important business meeting or formal evening dinner.
Alexandre Herchcovitch's show featured a much talked-about appearance of the first successful transsexual model, Lea T.
The Brazilian spotswear label Osklen's new collection was surprisingly avant-garde.
A visual highlight: Fause Haten had models take their seats at the end of the runway to enjoy a ballet performance with the audience.
Ronaldo Fraga presented a collection of impressive prints on a highly artistic runway.