Watch what shoppers around the world are buying thanks to new online tool
Friday 01 July 2011
Online designer e-commerce site Net-à-Porter has made available a new tool that allows you to see what other shoppers are buying and from where.
Whether it's an A.P.C. dress in Brooklyn, New York, a See by Chloé bag in the Russian hinterland, Acne skinny pants in London's Camden district, or a Missoni kaftan in Mexico - Net-à-Porter Live knows all, sees all, and most importantly, tells all.
It is a small revolution for the notoriously tight-lipped fashion industry for a major player like Net-à-Porter to let just anyone peek into their sales at such a level of detail, but come to think of it, it's a highly intelligent sales driver too: the competitive aspect of watching other shoppers buy attractive merchandise and wanting to do the same or to do 'better,' just like in a real-life sale, can't be denied. It also fosters a strong feeling of a shopping community, watching the user count tick away, knowing exactly what everybody everywhere is falling for this very second.
And even if you're able to resist the temptation of browsing the site's stock after having watched for a few minutes (or just seconds), you will definitely be taking home some style cues and inspiration. Meanwhile the tool's trend analysis advantages for marketers and fashion buyers can't be overestimated.
It will be interesting to see who's next.
Life & Style blogs
Airline food across the classes: Ever wondered what the other half are eating?
Coachella Festival 2015: from Kendall Jenner to Alexa Chung, stars and festival-goers parade their boho best
The onesie is so last year... meet the Sleepwalker
What do the emoji on Snapchat mean?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 1 BBC election debate: The one photo that summed up the whole 90-minute leaders debate
- 2 18th century sex toy found in 'toilet of sword fighting school' in Poland
- 3 US? China? India? The 10 biggest economies in 2030 will be...
- 4 'I wish my teacher knew...': Young students share their 'heartbreaking' worries in notes
- 5 Rebecca Francis accuses Ricky Gervais of using 'influence' to target female hunters after receiving barrage of death threats
£30000 - £40000 per annum + Benefits: Ashdown Group: Front-End UI Application ...
£18000 - £26000 per annum: Recruitment Genius: They work with major vehicle ma...
£27000 per annum: Recruitment Genius: Domestic Service Only Engineers are requ...
£23600 - £27500 per annum: Recruitment Genius: The Employability Service withi...