Weekly beauty agenda: Eva Longoria's first fragrance
Friday 26 March 2010
Desperate Housewives star, Eva Longoria is launching her first signature scent, Eva by Eva Longoria, next week, alongside a broad range of new designer spring perfumes coming out. Also coming up over the next few weeks: the Mr World final in Korea, Spa Week in the US, and Cosmoprof in Italy.
Mr World final
The day marks the end of a 16-day program that had more than 70 contestants from all over the world tour the country and compete against each other in various disciplines. Even though it is considered one of the biggest male beauty pageants in the world, it has only been held five times since its inaugural event in 1996. Most recently, the prize was won by the Spanish Juan García Postigo in 2007.
Eight hundred spas across the United States will offer discount treatments during this week. A full list of the participating spas is now available and bookings can already be made online.
The event, which brings together the world's leading cosmetics suppliers, production and marketing specialists, celebrates its 20th anniversary this year, showcasing a range of new and innovative cosmetic ingredients and services, as well as offering crucial insights into scientific advances and emerging trends. Mondial Spa & Beauté, a fair that presents the current trends in the spa sector, will run concurrently.
Cosmoprof, which hosts editions in Europe, Asia, and the US, is the world's most important beauty and cosmetics event. It features special exhibitions for perfumery, spa, and packaging and is the one must-see fair in the beauty professional's annual calendar.
International Beauty Show (IBS)
Las Vegas, Nevada, USA
Beauty professionals from around the globe will come together at Sin City's Convention Center to start shaping the next trends in nail art, hair, and make-up.
The biggest perfume launch in the month of April (even though probably snubbed by fragrance critics) will be actress Eva Longoria's first signature scent, called Eva by Eva Longoria.
Designer fragrances to be launched in April include Voyage d'Hermès, Chanel's Chance Eau Tendre, Burberry Summer 2010, Eau de Cartier Essence d'Orange, DSquared² He Wood Ocean Wet Wood and She Wood Crystal Creek Wood, A Scent by Issey Miyake Florale, and Kenzo's Les Eaux Parfumées Bienfaitrices de Kenzoki.
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