Weekly beauty agenda: IMATS, MAC's Wonder Woman, fragrance releases

International beauty events and product releases coming up in the next weeks.

14th IMATS
January 29-30
London, UK

The International Make-Up Artist Trade Show, created in 1997 by Make-Up Artist magazine publisher Michael Key, is back with a diverse mix of products and demonstrations. Each year, thousands of makeup artists, vendors and enthusiasts gather across the world (London, New York, Los Angeles, Toronto, Vancouver), with London kicking off the year's events. Makeup pros from fashion and film (including Oscar and BAFTA award winners) will be on hand to provide education at IMATS. Nick Dudman, makeup effects designer on the Harry Potter films, will be headlining the 2011 London fair. Other attendees expected include Dany Sanz of Make Up For Ever and YouTube guru Lauren Luke.

4th Hair & Beauty

January 30-31
Frankfurt, Germany

Messe Frankfurt, the organizers behind Germany's largest annual beauty gathering Beautyworld, has ceased the event for this year. Instead, they are putting their energy into turning Hair & Beauty into the premier hairdressing event. The trade fair is expecting to draw more than 130 exhibitors from global companies like Wella, L'Oréal, Paul Mitchell, Glynt and Balmain. On both days of the fair, demonstrations will be given on applying glitter makeup and performing eyelash perms. There will also be on-stage competitions for the titles of Best Hairdresser and Best Beautician.

MAC Wonder Woman launch

February 10
US (worldwide launch scheduled for March)

The beauty brand's upcoming release of its superhero-themed collection is expected to rival its Hello Kitty and Barbie releases, featuring oversized cosmetic mirrors and jumbo lipglosses as well as eyeshadows, nail polishes, and mascaras. All comes packaged in Wonder Woman's signature red, blue, and yellow.

3rd Makeup Show L.A.

February 26-27
Los Angeles, US

The annual Makeup Show in Los Angeles - established four years after its New Yorker counterpart - will bring together top industry exhibitors and speakers from all areas of the makeup artistry over two days, along with new product introductions and special offers. The show expects to feature more than 60 pro-makeup industry companies including Smashbox, Korres Natural Products, Stila Cosmetics, and many more.

Fragrance releases


Women's prestige

Issey Miyake has announced that a spring-y update of its iconic L'Eau d'Issey, called L'Eau d'Issey Florale, is in the works, composed of flowery scents including rose, lily, mandarin and white woods. Guerlain launches the flanker to Idylle, Idylle Duet, named for its composition of two notes: rose and patchouli. Tommy Hilfiger has its yearly update of Tommy Girl in the pipeline: Tommy Girl Summer will this time be composed of magnolia, fresh water and "fresh breezes." Yves Rocher releases Comme une Evidence Green with notes of lime, mint, sage and patchouli. Burberry launches flankers of its Sport fragrance called Sport Ice for both men and women, with dominant notes including frosted ginger, citrus, ice crystals, and musk.

Men's prestige

Hugo Boss will release its Orange perfume for men. Actor Orlando Bloom will front the campaign, thereby playing Sienna Miller's male counterpart. Meanwhile, Gucci is to present its Guilty fragrance for men in February, featuring the notes of lime, lavender, pink pepper, neroli, orange blossom, cedar and patchouli. Lacoste launches the Eau de Lacoste L.12.12 collection of three new men's fragrances.


Bond no. 9 will launch the follow-up to its highly successful London Oud fragrance, this time inspired by the Big Apple. But beware: New York Oud's price of $310 might be too "niche" for most. Serge Lutens will present its new fragrance Jeux de Peau, which was inspired by the "smell of toast with butter."

Celebrity fragrances

Singer Kylie Minogue launches an update of her third fragrance Pink Sparkle, called Pink Sparkle Pop, which will feature notes of pink pepper, apple, peach, gardenia, Bulgarian rose, tiare, marigold, sandalwood, ambrosia and musk.

Other releases

Lingerie label Victoria's Secret is taking flanker season to a whole new level, introducing the flanker of a flanker for the first time: Sexy Little Things Noir Love Me will launch in the US next month. Sports brand Adidas is launching Happy Game for women, following its Pure Game perfume for men that was released for the soccer World Cup last year.

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