Two months after marketing company Stylophane first set up its Facebook fashion index, the ranking for jeans brands has almost entirely changed.
Diesel, which thanks to its much-talked-about Be Stupid campaign counts more than 400,000 fans, has been added to the index and now tops the list, followed by Levi's, Guess, and DKNY. Brands targeting younger customers such as Miss Sixty, Pepe, and Miss Me, follow suit.
Labels specializing in designer denim, such as 7 for All Mankind or Hudson are still far behind with figures below 10,000.
Here is the top ten of most-followed jeans brands, based on the company's so-called FBI:
1) Diesel (407,178 fans)
2) Levi's (299,305 fans)
3) Guess Inc. (215,437 fans)
4) DKNY (106,634 fans)
5) Miss Sixty (90,435 fans)
6) Pepe Jeans (78,919 fans)
7) Wrangler Western (78,022 fans)
8) Miss Me Jeans (53,842 fans)
9) Guess by Marciano (40,454 fans)
10) Energie (34,476 fans)