Weekly fashion indicators: it's all happening in the West

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Indy Lifestyle Online

Apart from spring's contrasting megatrends of military-inspired fashion and softly draped nude-colored clothes, cowboy-worthy Western looks are all the rage this season, and Polyvore users are taking note.

Whether it's the all-denim look or fringe boots, turquoise jewelry or moccasin shoes, the community is clearly drawing inspiration from the world of trappers, cowboys, and Native Americans. Further proof of this growing trend is the increasing popularity of brands associated with this spirit such as jeans label Wrangler, which saw a month-over-month rise in Facebook fans of 56 percent, according to the Stylophane Facebook Fashion Index.

Top brands are however all hailing from the Old Continent this week, with not a single non-European label being represented in the ranking.

Top Brands
1. Mulberry (no change)
2. Christian Louboutin (+5)
3. Gianmarco Lorenzi (new)
4. Marni (re-entry)
5. Stella McCartney (re-entry)
6. Yves Saint Laurent (+2)
7. Alexander McQueen (-5)
8. Lanvin (re-entry)
9. Fendi (re-entry)
10. Versace (re-entry)

Top Sites
1. mulberry.com (no change)
2. youheshe.com (no change)
3. modekungen.se (re-entry)
4. stevenalan.com (new)
5. lagarconne.com (no change)
6. joanshepp.com (+2)
7. calypso-celle.com (-3)
8. my-wardrobe.com (re-entry)
9. marni.com (re-entry)
10. frockaholics.com (new)

Top Celebrities
1. Audrey Hepburn (no change)
2. Lady Gaga (no change)
3. Mary-Kate and Ashley Olsen (no change)
4. Jessica Stam (+1)
5. Kristen Stewart (-1)
6. Taylor Momsen (+1)
7. Emma Watson (-1)
8. Leighton Meester (+2)
9. Blake Lively (no change)
10. Anja Rubik (-2)

Top Trends
1. chain link bracelets (no change)
2. turquoise jewelry (+1)
3. slouchy t-shirts (+2)
4. denim vests (-2)
5. bustier tops (+2)
6. fringe boots (new)
7. exposed zippers (new)
8. graphic tees (-2)
9. moccasin shoes (new)
10. striped dresses (-6)

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month.

http://www.polyvore.com

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