Weekly fashion indicators: out with the old

There aren't many too familiar names to be found in this week's Polyvore trends, with the site's stylists using new or 'hip-again' brands.

Usually dominated by 'big shots,' such as Chanel or Burberry, the top ten brands yield unexpected labels including accessory designer Rodo, shoe brands Paloma Barceló and Casadei, and French retail chain Sandro, while Italian pret-à-porter label Anna Molinari continues its reign.

A similar scenario presents itself when looking at this week's top sites: the usual go-tos including net-à-porter.com or theoutnet.com are nowhere to be seen - instead: conceptual 'fringe' sites such as lindestore.com or 25park.com.

As for celebrities, times are changing, too: Leighton Meester could hold her position for just one week after ousting Audrey Hepburn  from the #1 spot, and now, fashion's new it-girl, Miranda Cosgrove can be found here after the actress continually climbed the top ten for the past weeks. Marilyn Monroe has entered the ranking at #10, potentially in tune with the current plus-size trend.

Top Brands
1. Anna Molinari (no change)
2. Casadei (+7)
3. Susan Caplan Vintage (new)
4. Paloma Barceló (no change)
5. Rodo (new)
6. Emanuel Ungaro (re-entry)
7. Chloé (-1)
8. Sandro (new)
9. Alexander McQueen (-7)
10. Proenza Schouler (-5)

Top Sites
1. tacori.com (no change)
2. refinery29shops.com (+2)
3. maxandchloe.com (-1)
4. lindestore.com (new)
5. rachelreinhardt.com (new)
6. youheshe.com (+4)
7. aliceandolivia.com (+2)
8. farfetch.com (re-entry)
9. 25park.com (new)
10. tarinatarantino.com (re-entry)

Top Celebrities
1. Miranda Cosgrove (+2)
2. Audrey Hepburn (no change)
3. Lady Gaga (+2)
4. Leighton Meester (-3)
5. Kristen Stewart (+2)
6. Blake Lively (-2)
7. Taylor Momsen (-1)
8. Mary-Kate and Ashley Olsen (no change)
9. Emma Watson (no change)
10. Marilyn Monroe (new)

Top Trends
1. high top sneakers (+1)
2. knuckle rings (-1)
3. fedora hats (+1)
4. floral skirts (re-entry)
5. ballet flats (-2)
6. plaid (re-entry)
7. graphic tees (re-entry)
8. high waisted skirts (-2)
9. gladiator sandals (+1)
10. chain link bracelets (re-entry)

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month.


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