Weekly fashion indicators: the fall of the 'Balmain look'

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Indy Lifestyle Online

Some fashion editors recently stated that they have had enough of the characteristic Balmain look - consisting of bold-shouldered, often military-inspired jackets, very skinny jeans or leggings, and clunky heels - that dominated trend-conscious dressing for the past seasons. This week on Polyvore, Balmain fell five places to a long-time low at #10, suggesting that this sentiment might enter the mainstream.

Instead, other premier-league, French fashion houses including YSL and Dior are again rising in the community's favor. However, the Brits are taking the highest spots this week with Mulberry, McQueen, and Liberty of London ranking top three.

Mulberry and equally British Matthew Williamson are also the only ready-to-wear brands featuring in this week's ranking of top internet sites, while jewelry labels such as Tarina Tarantino and classic online destinations such as lagarconne.com remain popular. Danish site youheshe.com is adding to the popularity of Scandinavian sites' designer selections.

In trends, denim vests and bustier tops are keeping the 1980s-inspired look alive, matching perfectly with the newly entered turquoise jewelry (Pantone's trend color of the year).

Top Brands
1. Mulberry (no change)
2. Alexander McQueen (+2)
3. Liberty of London (+3)
4. Marc Jacobs (+3)
5. Alexander Wang (-1)
6. Marni (re-entry)
7. Christian Louboutin (re-entry)
8. Yves Saint Laurent (re-entry)
9. Christian Dior (+1)
10. Balmain (-5)

Top Sites
1. mulberry.com (no change)
2. youheshe.com (new)
3. alexisbittar.com (+1)
4. calypso-celle.com (-2)
5. largarconne.com (-2)
6. journelle.com (re-entry)
7. tarinatarantino.com (+1)
8. joanshepp.com (-1)
9. kirnazabete.com (-3)
10. matthewwilliamson.com

Top Celebrities
1. Audrey Hepburn (no change)
2. Lady Gaga (no change)
3. Mary-Kate and Ashley Olsen (+2)
4. Kristen Stewart (-1)
5. Jessica Stam (+1)
6. Emma Watson (+1)
7. Taylor Momsen (+2)
8. Anja Rubik (-4)
9. Blake Lively (-1)
10. Leighton Meester (no change)

Top Trends
1. chain link bracelets (new)
2. denim vests (new)
3. turquoise jewelry (new)
4. striped dresses (-2)
5. slouchy t-shirts (-4)
6. graphic tees (re-entry)
7. bustier tops (-4)
8. geometric pattern (new)
9. distressed denim (re-entry)
10. cutout shoes (re-entry)

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month.

http://www.polyvore.com

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