Weekly fashion indicators: the new Scandi design brand you should know

From retail chain H&M to 'affordable' design brands such as Weekday or Acne to high-end labels including Henrik Vibskov or Ann Sofie Back: Scandinavian design is on the tip of everyone's tongue, and Polyvore users have unearthed a new potential superstar in Leifsdottir.

The clean yet quirky designs by Finnish designer Johanna Uurasjarvi have been charming online shoppers so much that the Urban Outfitters-owned Leifsdottir has made it to the top of this week's websites and to #2 in brands.

Another interesting discovery should be boutiquetoyou.com: the site, which makes its Polyvore debut this week, makes celebrity-inspired shopping easy by posting stars' complete outfits with click-through shopping links.

Apart from these new entries, other labels such as Proenza Schouler or Sass & Bide are making their comebacks to the ranking thanks to their recent runway shows.

As for celebrities, Kate Moss returns to the top ten, probably because of the brouhaha surrounding her wedding to musician Jamie Hince, and the ever popular street style of model Frida Gustavsson has caught on with Polyvore users, bestowing her the first appearance on the site.

In trends, Polyvore's aspiring stylists don't seem to be able to decide between the 1970s and 80s, with flared jeans, skinny belts, and rompers balancing distressed denim, fingerless gloves, and leg warmers.

Top brands

01. H&M (no change)
02. Leifsdottir (new)
03. TopShop (+4)
04. Madewell (-1)
05. Sass & Bide (re-entry)
06. Monsoon (-4)
07. Yves Saint Laurent (-1)
08. A.P.C. (re-entry)
09. Proenza Schouler (+1)
10. Helmut Lang (-5)

Top sites

01. leifsdottir.com (new)
02. rebeccaminkoff.com (-1)
03. lagarconne.com (no change)
04. stylebop.com (+1)
05. topshop.com (+4)
06. intermixonline.com (+2)
07. matchesfashion.com (no change)
08. net-a-porter.com (-4)
09. boutiquetoyou.com (new)
10. kirnazabete.com (re-entry)

Top celebrities

01. Leighton Meester (no change)
02. Blake Lively (no change)
03. Taylor Momsen (+2)
04. Audrey Hepburn (-1)
05. Megan Fox (+1)
06. Frida Gustavsson (new)
07. Kim Kardashian (re-entry)
08. Jessica Alba (re-entry)
09. Miranda Kerr (no change)
10. Kate Moss (re-entry)

Top trends

01. distressed denim (re-entry)
02. stacked bracelets (re-entry)
03. fingerless gloves (re-entry)
04. denim shorts (+1)
05. combat boots (re-entry)
06. rompers (re-entry)
07. flared jeans (new)
08. leg warmers (new)
09. biker boots (re-entry)
10. skinny belts (new)

Data collected on February 22.

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month. http://www.polyvore.com

News
Emma Watson has become the latest target of the 4Chan nude hacking scandal
peopleThreats follows actress' speech on feminism and equality at the UN
Life and Style
food + drink
Arts and Entertainment
British actor Idris Elba is also a DJ and rapper who played Ibiza last summer
film
Life and Style
tech
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Life and Style
tech
Life and Style
Alan Turing, who was convicted of gross indecency in 1952, was granted a royal pardon last year
life
Arts and Entertainment
Sheridan Smith as Cilla Black and Ed Stoppard as her manager Brian Epstein
tvCilla Episode 2 review: Grit under the glamour in part two of biopic series starring Sheridan Smith
News
i100
Life and Style
life
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Account Executive/Sales Consultant – Permanent – Hertfordshire - £16-£20k

    £16500 - £20000 Per Annum: Clearwater People Solutions Ltd: We are currently r...

    KS2 PPA Teacher needed (Mat Cover)- Worthing!

    £100 - £125 per day: Randstad Education Crawley: KS2 PPA Teacher currently nee...

    IT Systems Manager

    £40000 - £45000 per annum + pension, healthcare,25 days: Ashdown Group: An est...

    IT Application Support Engineer - Immediate Start

    £28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

    Day In a Page

    Secret politics of the weekly shop

    The politics of the weekly shop

    New app reveals political leanings of food companies
    Beam me up, Scottie!

    Beam me up, Scottie!

    Celebrity Trekkies from Alex Salmond to Barack Obama
    Beware Wet Paint: The ICA's latest ambitious exhibition

    Beware Wet Paint

    The ICA's latest ambitious exhibition
    Pink Floyd have produced some of rock's greatest ever album covers

    Pink Floyd have produced some of rock's greatest ever album covers

    Can 'The Endless River' carry on the tradition?
    Sanctuary for the suicidal

    Sanctuary for the suicidal

    One mother's story of how London charity Maytree helped her son with his depression
    A roller-coaster tale from the 'voice of a generation'

    Not That Kind of Girl:

    A roller-coaster tale from 'voice of a generation' Lena Dunham
    London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

    London is not bedlam or a cradle of vice

    In fact it, as much as anywhere, deserves independence
    Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

    Vivienne Westwood 'didn’t want' relationship with McLaren

    Designer 'felt pressured' into going out with Sex Pistols manager
    Jourdan Dunn: Model mother

    Model mother

    Jordan Dunn became one of the best-paid models in the world
    Apple still coolest brand – despite U2 PR disaster

    Apple still the coolest brand

    Despite PR disaster of free U2 album
    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits