Weekly fashion indicators: the new Scandi design brand you should know

From retail chain H&M to 'affordable' design brands such as Weekday or Acne to high-end labels including Henrik Vibskov or Ann Sofie Back: Scandinavian design is on the tip of everyone's tongue, and Polyvore users have unearthed a new potential superstar in Leifsdottir.

The clean yet quirky designs by Finnish designer Johanna Uurasjarvi have been charming online shoppers so much that the Urban Outfitters-owned Leifsdottir has made it to the top of this week's websites and to #2 in brands.

Another interesting discovery should be boutiquetoyou.com: the site, which makes its Polyvore debut this week, makes celebrity-inspired shopping easy by posting stars' complete outfits with click-through shopping links.

Apart from these new entries, other labels such as Proenza Schouler or Sass & Bide are making their comebacks to the ranking thanks to their recent runway shows.

As for celebrities, Kate Moss returns to the top ten, probably because of the brouhaha surrounding her wedding to musician Jamie Hince, and the ever popular street style of model Frida Gustavsson has caught on with Polyvore users, bestowing her the first appearance on the site.

In trends, Polyvore's aspiring stylists don't seem to be able to decide between the 1970s and 80s, with flared jeans, skinny belts, and rompers balancing distressed denim, fingerless gloves, and leg warmers.

Top brands

01. H&M (no change)
02. Leifsdottir (new)
03. TopShop (+4)
04. Madewell (-1)
05. Sass & Bide (re-entry)
06. Monsoon (-4)
07. Yves Saint Laurent (-1)
08. A.P.C. (re-entry)
09. Proenza Schouler (+1)
10. Helmut Lang (-5)

Top sites

01. leifsdottir.com (new)
02. rebeccaminkoff.com (-1)
03. lagarconne.com (no change)
04. stylebop.com (+1)
05. topshop.com (+4)
06. intermixonline.com (+2)
07. matchesfashion.com (no change)
08. net-a-porter.com (-4)
09. boutiquetoyou.com (new)
10. kirnazabete.com (re-entry)

Top celebrities

01. Leighton Meester (no change)
02. Blake Lively (no change)
03. Taylor Momsen (+2)
04. Audrey Hepburn (-1)
05. Megan Fox (+1)
06. Frida Gustavsson (new)
07. Kim Kardashian (re-entry)
08. Jessica Alba (re-entry)
09. Miranda Kerr (no change)
10. Kate Moss (re-entry)

Top trends

01. distressed denim (re-entry)
02. stacked bracelets (re-entry)
03. fingerless gloves (re-entry)
04. denim shorts (+1)
05. combat boots (re-entry)
06. rompers (re-entry)
07. flared jeans (new)
08. leg warmers (new)
09. biker boots (re-entry)
10. skinny belts (new)

Data collected on February 22.

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month. http://www.polyvore.com

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Ashdown Group: Senior VMware Platform Engineer - VMware / SAN / Tier3 DC

    £45000 - £55000 per annum + benefits: Ashdown Group: Senior VMware Platform En...

    Recruitment Genius: Purchasing Assistant

    £10000 - £16000 per annum: Recruitment Genius: A distributor of specialist ele...

    Recruitment Genius: Sales Ledger Assistant

    £17000 - £19000 per annum: Recruitment Genius: A distributor of specialist ele...

    Ashdown Group: Automated Tester / Test Analyst - .Net / SQL - Cheshire

    £32000 per annum + pension, healthcare & 23 days holiday: Ashdown Group: A gro...

    Day In a Page

    Homeless Veterans campaign: Donations hit record-breaking £1m target after £300,000 gift from Lloyds Bank

    Homeless Veterans campaign

    Donations hit record-breaking £1m target after huge gift from Lloyds Bank
    Flight MH370 a year on: Lost without a trace – but the search goes on

    Lost without a trace

    But, a year on, the search continues for Flight MH370
    Germany's spymasters left red-faced after thieves break into brand new secret service HQ and steal taps

    Germany's spy HQ springs a leak

    Thieves break into new €1.5bn complex... to steal taps
    Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

    Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

    Why would I want to employ someone I’d be happy to have as my boss, asks Simon Kelner
    Russia's gulag museum 'makes no mention' of Stalin's atrocities

    Russia's gulag museum

    Ministry of Culture-run site 'makes no mention' of Stalin's atrocities
    Virginia Ironside was my landlady: What is it like to live with an agony aunt on call 24/7?

    Virginia Ironside was my landlady

    Tim Willis reveals what it's like to live with an agony aunt on call 24/7
    8 best workout DVDs

    8 best workout DVDs

    If your 'New Year new you' regime hasn’t lasted beyond February, why not try working out from home?
    War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

    Baghdad fights to win back Tikrit from Isis – but then what?

    Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
    Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

    What is it like to live with Alzheimer's?

    Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
    The Internet of Things: Meet the British salesman who gave real-world items a virtual life

    Setting in motion the Internet of Things

    British salesman Kevin Ashton gave real-world items a virtual life
    Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

    Election 2015: A dead heat between Mr Bean and Dick Dastardly!

    Lord Ashcroft reveals latest polling – and which character voters associate with each leader
    Audiences queue up for 'true stories told live' as cult competition The Moth goes global

    Cult competition The Moth goes global

    The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
    Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

    Pakistani women come out fighting

    Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
    Leonora Carrington transcended her stolid background to become an avant garde star

    Surreal deal: Leonora Carrington

    The artist transcended her stolid background to become an avant garde star
    LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

    Education: LGBT History Month

    Pupils have been discussing topics from Sappho to same-sex marriage