Weekly fashion indicators: the new Scandi design brand you should know
Tuesday 22 February 2011
From retail chain H&M to 'affordable' design brands such as Weekday or Acne to high-end labels including Henrik Vibskov or Ann Sofie Back: Scandinavian design is on the tip of everyone's tongue, and Polyvore users have unearthed a new potential superstar in Leifsdottir.
The clean yet quirky designs by Finnish designer Johanna Uurasjarvi have been charming online shoppers so much that the Urban Outfitters-owned Leifsdottir has made it to the top of this week's websites and to #2 in brands.
Another interesting discovery should be boutiquetoyou.com: the site, which makes its Polyvore debut this week, makes celebrity-inspired shopping easy by posting stars' complete outfits with click-through shopping links.
Apart from these new entries, other labels such as Proenza Schouler or Sass & Bide are making their comebacks to the ranking thanks to their recent runway shows.
As for celebrities, Kate Moss returns to the top ten, probably because of the brouhaha surrounding her wedding to musician Jamie Hince, and the ever popular street style of model Frida Gustavsson has caught on with Polyvore users, bestowing her the first appearance on the site.
In trends, Polyvore's aspiring stylists don't seem to be able to decide between the 1970s and 80s, with flared jeans, skinny belts, and rompers balancing distressed denim, fingerless gloves, and leg warmers.
01. H&M (no change)
02. Leifsdottir (new)
03. TopShop (+4)
04. Madewell (-1)
05. Sass & Bide (re-entry)
06. Monsoon (-4)
07. Yves Saint Laurent (-1)
08. A.P.C. (re-entry)
09. Proenza Schouler (+1)
10. Helmut Lang (-5)
01. leifsdottir.com (new)
02. rebeccaminkoff.com (-1)
03. lagarconne.com (no change)
04. stylebop.com (+1)
05. topshop.com (+4)
06. intermixonline.com (+2)
07. matchesfashion.com (no change)
08. net-a-porter.com (-4)
09. boutiquetoyou.com (new)
10. kirnazabete.com (re-entry)
01. Leighton Meester (no change)
02. Blake Lively (no change)
03. Taylor Momsen (+2)
04. Audrey Hepburn (-1)
05. Megan Fox (+1)
06. Frida Gustavsson (new)
07. Kim Kardashian (re-entry)
08. Jessica Alba (re-entry)
09. Miranda Kerr (no change)
10. Kate Moss (re-entry)
01. distressed denim (re-entry)
02. stacked bracelets (re-entry)
03. fingerless gloves (re-entry)
04. denim shorts (+1)
05. combat boots (re-entry)
06. rompers (re-entry)
07. flared jeans (new)
08. leg warmers (new)
09. biker boots (re-entry)
10. skinny belts (new)
Data collected on February 22.
Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month. http://www.polyvore.com
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