Weekly fashion indicators: top of the shops

Fast fashion retail chains dominate this week's Polyvore charts as Topshop enters the ranking for the first time.

Swedish retailer H&M, still in the number one spot this week, got major popularity boosts recently by announcing US e-commerce (to be launched by the end of the year), releasing a new sustainable fashion line called the Conscious Collection, and Michelle Obama wearing the budget label for an appearance on the Today show.

Following on its heels is UK chain Monsoon, which pleased fashion fans with model Lily Donaldson starring in its dreamy ads this week. US lifestyle brand Madewell and UK superstore Topshop also feature in the brands' top ten, which are gradually transforming into a more accessible, affordable vision of fashion than just a few months ago when high-fashion labels dominated.

Gossip Girl stars continue their musical chairs in the site's chart of most popular celebrities, while its top trends stay loyal to the 1970s, with bucket bags, clogs, and floral prints all ranking in the top ten listing.

Top brands

01. H&M (no change)
02. Monsoon (re-entry)
03. Madewell (-1)
04. D&G (no change)
05. Helmut Lang (re-entry)
06. Yves Saint Laurent (+1)
07. TopShop (new)
08. Arden B (-2)
09. Lanvin (re-entry)
10. Proenza Schouler (re-entry)

Top sites

01. rebeccaminkoff.com (no change)
02. madewell.com (+1)
03. lagarconne.com (+2)
04. net-a-porter.com (no change)
05. stylebop.com (re-entry)
06. bergdorfgoodman.com (-4)
07. matchesfashion.com (+3)
08. intermixonline.com (re-entry)
09. topshop.com (new)
10. delias.com (-2)

Top celebrities

01. Leighton Meester (+1)
02. Blake Lively (-1)
03. Audrey Hepburn (no change)
04. Natalie Portman (no change)
05. Taylor Momsen (+3)
06. Megan Fox (+1)
07. Emma Watson (-2)
08. Taylor Swift (re-entry)
09. Miranda Kerr (+1)
10. Kristen Stewart (-4)

Top trends

01. bucket bags (re-entry)
02. jumpsuits (+1)
03. multi-chain necklaces (re-entry)
04. big bangles (re-entry)
05. denim shorts (+2)
06. floral print (re-entry)
07. over the knee socks (re-entry)
08. leather leggings (re-entry)
09. cross body bags (re-entry)
10. clogs (re-entry)

Data collected on February 15.

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month. http://www.polyvore.com

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Business Analyst - 12 Month FTC - Entry Level

    £23000 - £27000 per annum: Recruitment Genius: A Business Analyst is required ...

    Recruitment Genius: Chefs - All Levels

    £16000 - £23000 per annum: Recruitment Genius: To succeed, you will need to ha...

    Recruitment Genius: Maintenance Engineer

    £8 per hour: Recruitment Genius: This is an opportunity to join an award winni...

    Recruitment Genius: Telesales Executive & Customer Service - Call Centre Jobs!

    £7 - £9 per hour: Recruitment Genius: Are you outgoing? Do you want to work in...

    Day In a Page

    Greece debt crisis: EU 'family' needs to forgive rather than punish an impoverished state

    EU 'family' needs to forgive rather than punish an impoverished state

    An outbreak of malaria in Greece four years ago helps us understand the crisis, says Robert Fisk
    Gaza, a year on from Operation Protective Edge: The traumatised kibbutz on Israel's front line, still recovering from last summer's war with Hamas

    Gaza, a year on from Operation Protective Edge

    The traumatised kibbutz on Israel's front line, still recovering from last summer's war with Hamas
    How to survive electrical storms: What are the chances of being hit by lightning?

    Heavy weather

    What are the chances of being hit by lightning?
    World Bodypainting Festival 2015: Bizarre and brilliant photos celebrate 'the body as art'

    World Bodypainting Festival 2015

    Bizarre and brilliant photos celebrate 'the body as art'
    alt-j: A private jet, a Mercury Prize and Latitude headliners

    Don't call us nerds

    Craig Mclean meets alt-j - the math-folk act who are flying high
    How to find gold: The Californian badlands, digging out crevasses and sifting sludge

    How to find gold

    Steve Boggan finds himself in the Californian badlands, digging out crevasses and sifting sludge
    Singing accents: From Herman's Hermits and David Bowie to Alesha Dixon

    Not born in the USA

    Lay off Alesha Dixon: songs sound better in US accents, even our national anthem
    10 best balsamic vinegars

    10 best balsamic vinegars

    Drizzle it over salad, enjoy it with ciabatta, marinate vegetables, or use it to add depth to a sauce - this versatile staple is a cook's best friend
    Wimbledon 2015: Brief glimpses of the old Venus but Williams sisters' epic wars belong to history

    Brief glimpses of the old Venus but Williams sisters' epic wars belong to history

    Serena dispatched her elder sister 6-4, 6-3 in eight minutes more than an hour
    Greece says 'No': A night of huge celebrations in Athens as voters decisively back Tsipras and his anti-austerity stance in historic referendum

    Greece referendum

    Greeks say 'No' to austerity and plunge Europe into crisis
    Ten years after the 7/7 terror attacks, is Britain an altered state?

    7/7 bombings anniversary

    Ten years after the terror attacks, is Britain an altered state?
    Beautiful evening dresses are some of the loveliest Donatella has created

    Versace haute couture review

    Beautiful evening dresses are some of the loveliest Donatella has ever created
    No hope and no jobs, so Gaza's young risk their lives, climb the fence and run for it

    No hope and no jobs in Gaza

    So the young risk their lives and run for it
    Fashion apps: Retailers roll together shopping and social networking for mobile customers

    Fashion apps

    Retailers roll together shopping and social networking for mobile customers
    The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

    Gaping hole at the heart of the European Union

    Treatment of Greece has shown up a lack of genuine legitimacy