Weekly fashion indicators: top of the shops

Fast fashion retail chains dominate this week's Polyvore charts as Topshop enters the ranking for the first time.

Swedish retailer H&M, still in the number one spot this week, got major popularity boosts recently by announcing US e-commerce (to be launched by the end of the year), releasing a new sustainable fashion line called the Conscious Collection, and Michelle Obama wearing the budget label for an appearance on the Today show.

Following on its heels is UK chain Monsoon, which pleased fashion fans with model Lily Donaldson starring in its dreamy ads this week. US lifestyle brand Madewell and UK superstore Topshop also feature in the brands' top ten, which are gradually transforming into a more accessible, affordable vision of fashion than just a few months ago when high-fashion labels dominated.

Gossip Girl stars continue their musical chairs in the site's chart of most popular celebrities, while its top trends stay loyal to the 1970s, with bucket bags, clogs, and floral prints all ranking in the top ten listing.

Top brands

01. H&M (no change)
02. Monsoon (re-entry)
03. Madewell (-1)
04. D&G (no change)
05. Helmut Lang (re-entry)
06. Yves Saint Laurent (+1)
07. TopShop (new)
08. Arden B (-2)
09. Lanvin (re-entry)
10. Proenza Schouler (re-entry)

Top sites

01. rebeccaminkoff.com (no change)
02. madewell.com (+1)
03. lagarconne.com (+2)
04. net-a-porter.com (no change)
05. stylebop.com (re-entry)
06. bergdorfgoodman.com (-4)
07. matchesfashion.com (+3)
08. intermixonline.com (re-entry)
09. topshop.com (new)
10. delias.com (-2)

Top celebrities

01. Leighton Meester (+1)
02. Blake Lively (-1)
03. Audrey Hepburn (no change)
04. Natalie Portman (no change)
05. Taylor Momsen (+3)
06. Megan Fox (+1)
07. Emma Watson (-2)
08. Taylor Swift (re-entry)
09. Miranda Kerr (+1)
10. Kristen Stewart (-4)

Top trends

01. bucket bags (re-entry)
02. jumpsuits (+1)
03. multi-chain necklaces (re-entry)
04. big bangles (re-entry)
05. denim shorts (+2)
06. floral print (re-entry)
07. over the knee socks (re-entry)
08. leather leggings (re-entry)
09. cross body bags (re-entry)
10. clogs (re-entry)

Data collected on February 15.

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month. http://www.polyvore.com

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