Short films have become an essential component for fashion, and new releases keep coming in at an almost daily rate: the latest premieres include videos by former model Poppy de Villeneuve, a clip starring Kate Moss for Topshop, a new goosebump-inducing commercial by Nike - and Christian Louboutin even has a whole new series up his sleeve.
Shoe designer Christian Louboutin has launched a new series of short films, called Le Carrosse Noir (The Black Carriage), coinciding with the black shoe truck he debuted during the Cannes Film Festival to provide stars with his footwear.
Poppy De Villeneuve's awkward but beautiful fashion film for Nowness features actor Edoardo Ballerini, teaching Chinese model Liu Wen how to swim.
For Kate Moss's latest collection launch at Topshop, photographer Nick Knight portrayed the supermodel in a dreamy video that sees Moss dancing in the range's sheerest pieces.
Nike has released an epic three-minute film called "Write the Future," starring soccer stars including Cristiano Ronaldo, Wayne Rooney,and Franck Ribery as well as tennis player Roger Federer, basketballer Kobe Bryant and even cartoon character Homer Simpson.
The Brothers Quay have produced a whimsical video for the launch of the new Comme des Garçons fragrance, Wonderwood.