Weekly fashion videos: summer lookbooks
Thursday 20 May 2010
Presenting your lookbook in video form is the new thing in fashion, and these clips - from Suno's rollerskaters to Adam Kimmel's tuxedoed bullriders - are guaranteed to lift your mood.
The summer lookbook for the Adidas Originals women's collection stars supermodel Agyness Deyn, Korean singer Lee Hyori, and US reality TV star Whitney Port, among others.
Diesel presented its spring/summer campaign in a music video-inspired lookbook, with protagonists dancing in changing outfits.
Up-and-coming brand Suno's models presented the clothes rollerskating attached to a car.
Fashion blogger Garance Doré shot Club Monaco's latest lookbook. The behind-the-scenes video shows many of the pieces, making for a lookbook in its own right.
By the way: her blogging colleague, Tommy Ton, shot the lookbook for Reece Hudson's winter campaign. Watch the making-of here: http://www.youtube.com/watch?v=kZBcISZd_Pw
Online vintage store Nasty Gal went for the simple yet popular concept of two girlfriends going wild to present its latest collection.
Adam Kimmel's video lookbook, released late last year, featured bull riding in tuxedos.
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