What New York is buzzing about this fashion week
Monday 05 September 2011
Helmut Lang's first show in five years, 3D technology, and no Gwen Stefani (but Avril Lavigne) - this New York fashion week, which kicks off with Fashion's Night Out on September 8, comes with a few surprises.
While hurricane Irene wreaked havoc on the event's official schedule - due to evacuations, designers didn't finish their collections on time, causing brands including Theyksens' Theory and Marc Jacobs to postpone their shows by several days - there will also be some additions as well as no-shows this season. Helmut Lang is readying its first fashion show since 2006 for September 10, Zac Posen sheepishly returns from Paris after two seasons (he'll show on September 11), and Isaac Mizrahi won't stage a show at all this time around; instead, he will send out a lookbook. "We think that sounds modern," he wrote on his blog. "Of course next season we'll be planning our fabulous lollapalooza fashion show - a 3D in theaters near you."
Speaking of 3D, the technology is the talk of the season in New York, after forward-thinking designers like Norma Kamali and Nicola Formichetti for Mugler announced they would show 3D videos instead of (or in Mugler's case, in addition to) runway shows. "Video is more descriptive, more entertaining and, really, the most detailed way to present a collection," Kamali stated. Her collection will also be made into a 3D lookbook, which will be available at normakamali3d.com from September 15. Meanwhile, Lady Gaga favorite Formichetti created a 3D avatar of his tattooed model muse Zombie Boy aka Rick Genest that will be part of a video to be shown at his pop-up store in Tribeca at 57 Walker Street.
As for celebrity clothing lines, Gwen Stefani will be missed this season: the singer and designer will not attend her L.A.M.B. fashion show as she is busy recording her band No Doubt's first album in ten years - and fashion fans agree that the announcement of Avril Lavigne's Abbey Dawn show is only cold comfort.
Finally, there is a new YouTube channel this season, which will broadcast more than 30 of the shows as well as beauty videos, recaps, and trend reports.
Access the channel at http://www.youtube.com/liverunway.
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