World's most in-demand makeup artist Pat McGrath to launch makeup line

The world-famous makeup artist is set to launch a debut makeup line, making the annoucement in Paris yesterday.

Prada

Even if you haven't heard of Pat McGrath, you will have seen one of her makeup looks, whether on the catwalk, in an ad campaign or on a celebrity, she's widely considered a legend in the beauty world.

What better place for the world-famous makeup artist whose roster of shows she's created the beauty look for so far this season already includes Versace, Prada, Gucci and Dolce & Gabbana, then smack bang in the middle of Paris Fashion Week.

 

A photo posted by Pat McGrath (@patmcgrathreal) on Oct 1, 2015 at 6:05am PDT

McGrath took a bevvy of models to the Jardin Tuileries (prime fashion week stomping ground) in association with Vogue.com to announce her new makeup line. The likes of Stella Maxwell, Balla Hadid and Jamie Bouchert, as well as few lucky passers-by got to test out McGrath's debut product.

It's perhaps fitting for a makeup artist that couldn't possibly be more in-demand, that her first product to the market would be a little bit like gold dust, or Gold001 to give it it's offical name.

The hints were there, no more so than at Prada's spring/summer 2016 show in which models sported eyecatching gold lips that were created using the product.

Commenting on the launch McGrath said:

"Gold 001 is a one off revolutionary highly malleable formula - there is something magnificent about its pure form that leaves me breathless."

And you won't have to wait long, because Gold001 launches next month, available from patmcgrath.com

 

A photo posted by Stella! (@stellamaxwell) on Sep 30, 2015 at 10:50am PDT