British paper The Sun reports that all four members of the jury of the successful UK talent show The X-Factor, including media mogul Simon Cowell and singer Cheryl Cole, have signed fragrance deals to release their 'own' scents for the holiday season.
Cowell and music manager Louis Walsh will create aftershaves while singers Cole (of girl group Girls Aloud) and Kylie's sister Danni Minogue will release feminine perfumes that they could imagine wearing themselves.
An insider told The Sun: "Simon says his will be the top-seller - he's already winding the other three up."
Cole, who has been signed by beauty giant L'Oréal recently, mentioned previously that she would like to create a signature fragrance, a popular means of upping sales before Christmas.
It is not the first time that X-Factor is monetizing its brand through the fragrance business: its debut scent, which was supposed to bottle the "excitement" of the X-Factor phenomenon in general, went on sale in 2007.Reuse content