For these women, social media is more than just a platform to attract attention, it’s the key to their success (Instagram @Zoella)

Who runs the world? Girls

The gender pay gap is still a huge problem in the UK with most women in full time employment expected to have to wait until 2041 for it to close.

But, there is one industry in particular where these rules don’t apply.

According to a new study carried out by marketing agency Influencer, those who opt for a career as a social media influencer are raking in far more than their male counterparts.

In fact, women in this industry are out-earning men with sponsored content and collaborations with brands by over a third.

The data showed that a female influencer with 100,000 can potentially earn up to £41,600 from two sponsored posts a week, while a male influencer would earn more like £31,200.

This is a colossal 51 per cent more a week than the average salary of £27,500 that full-time working women take home each year.

Unsurprisingly, it’s social media sensations like Zoella and Tanya Burr that the study cites as the biggest influencers in the business

For these women, social media is more than just a platform to attract attention, it’s the key to their success

 

Arrived in Palm Springs 🌵☀️💕🎡🍭 @revolve #coachella #revolvefestival

A post shared by Tanya Burr (@tanyaburr) on

“Female influencers earn more than their male counterparts because ultimately they are in higher demand – it’s as simple as that,” Ben Jeffries, CEO and Founder of Influencer who conducted the research, told Metro.

“Brands approach Influencer because they want to increase awareness of their products or services, and to do this they need an influencer who is going to drive a high engagement rate, and women are more likely to do this.”

He added: ‘Women make up around 85% of all consumer purchases, so brands want to use female influencers to appeal to these women. 

With increased popularity, comes the increase in frequency of work and the leverage to increase fees.”

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