Bordeaux 2009 may not be for drinking in China

On May 18,, a prestigious wine news site, released findings from a survey that captured Chinese sentiments regarding Bordeaux 2009.

Compiled by the Chinese fine wine consultancy, Dragon Phoenix, the survey asked five influential wine professionals and enthusiasts in China six topical questions to gauge which Bordeaux 2009 wines are likely to attract Chinese buyers.

Simon Zhou, Ruby Red Fine Wines (Shanghai); Marcus Ford, The Wine Way, Pu Dao, (Shanghai); Michael Ma, wine lover and en primeur buyer; Helen Qu, Les Millésimes Wine Club (Beijing); and Grace Cai, Aussino Fines Wines (Guangzhou) took part in the survey and answered questions ranging from the relevance of Robert M. Parker, Jr., the voice of wine and author of several wine books, to price sensitivities and likely favorites.

Here are some of the highlights:

"Speculators will be the biggest buyers of 09 Bordeaux. Wine drinkers ... will not buy as enthusiastically as most overseas trade and media seem to think," said Zhou.

Ford agreed, "although wine lovers are ‘warming up to the idea of En Primeur' they wouldn't make their presence felt nearly as much as speculators from outside China hoping to capitalize on the Chinese thirst for fine Bordeaux in general and the 2009 vintage in particular."

Whereas Ma expressed concern that "vintners betting on an explosion of demand from China in 09 are likely to be disappointed" and vintners should be careful not to insult "savvy buyers by increasing prices on the basis that the Chinese market will stand anything."

"There seems to be a widespread opinion that the Chinese will pay any prices to fetch top wines. However, if there's one defining characteristic of the Chinese, it is that they hate to be taken for fools," he continued.

Qu was not exactly on the same page as Ma, saying "Of course the Chinese are price-sensitive, she said, but 'if they perceive 2009 to be as great a vintage as 2005, 2000, or 1982, then they will be willing to pay high release prices."

So if the Chinese do buy up Bordeaux 2009, the big wines that are expected to sell are the premier cru (first growths) including Latour, Margaux and Haut-Brion with Zhou favoring Lafite.  He also added, "Outside those top wines there are about 15 wines which will be heavily traded...The rest will attract very little interest."

As for Parker's relevance amongst Chinese wine buyers, the participants aren't exactly convinced and hinted Hong Kong wine professionals might be the go-to source.

It's not a coincidence that VinExpo, an international wine trade event and hub for wine education, trends and new products, is returning to Hong Kong for May 25-27.

Jeannie Cho Lee, MV, a leading Asian authority on wine, is someone that garners trust in China and if her Bordeaux 2009 reviews and notes will guide buyers expect to see happy vintners in Bordeaux. Take a look at Cho's comments:

To see the complete results of the survey, go to:
For more information on VinExpo, visit:

Life and Style
ebookNow available in paperback
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Senior Bid Writer

    £25000 - £34000 per annum: Recruitment Genius: With offices in Manchester, Lon...

    Recruitment Genius: Membership Sales Advisor - OTE £20,000 Uncapped

    £15000 - £20000 per annum: Recruitment Genius: The fastest growing fitness cha...

    Guru Careers: Marketing Manager / Marketing Communications Manager

    £35-40k (DOE) + Benefits: Guru Careers: We are seeking a Marketing Communicati...

    Guru Careers: Membership Administrator

    £23K: Guru Careers: We're seeking an experienced Membership Administrator, to ...

    Day In a Page

    Syria civil war: Meet the military commander who says his soldiers will not rest until every inch of their war torn country is free of Islamist 'terrorists'

    ‘We won’t stop until Syria is back to normal’

    Near the front lines with Islamist-controlled towns where Assad’s troops were besieged just last month, Robert Fisk meets a commander confidently preparing his soldiers for battle
    The inside story of how Bill Clinton built a $2bn global foundation may undermine Hillary's chances

    The inside story of how Bill Clinton built a $2bn global foundation...

    ... and how it may undermine Hillary's chances in 2016
    12 best olive oils

    Extra-virgin, cold-press, early-harvest, ultra-premium: 12 best olive oils

    Choosing an olive oil is a surprising minefield. Save yourself the hassle with our handy guide
    Sepp Blatter resignation: The beginning of Fifa's long road to reform?

    Does Blatter's departure mean Fifa will automatically clean up its act?

    Don't bet on it, says Tom Peck
    Charles Kennedy: The baby of the House who grew into a Lib Dem giant

    The baby of the House who grew into a Lib Dem giant

    Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
    The future of songwriting: How streaming is changing everything we know about making music

    The future of songwriting

    How streaming is changing everything we know about making music
    William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

    Recognition at long last

    Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
    Beating obesity: The new pacemaker which helps over-eaters

    Beating obesity

    The new pacemaker which helps over-eaters
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

    Wiggins worried

    Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back