British food no longer a turn-off for tourists: survey
Monday 01 November 2010
Foreigners have for decades branded British food bland and unhealthy, but a new survey Friday suggested the country's culinary reputation is changing - although the French remain unimpressed.
A survey of 26,000 people in 36 countries by VisitBritain, the national tourism body, found that a majority of people in 27 nations disagreed with the statement that "British food is very bad."
Russia, Estonia and Egypt were the most enthusiastic about British food, while Spain, Italy, Japan and France - the latter has long been sceptical about the culinary delights of its neighbour - were the least impressed.
The researchers also asked would-be travellers their views on what for many is the classic British dish - a breakfast of eggs, sausage, bacon and black pudding, with the possible addition of mushrooms and grilled tomatoes.
Asked how much they agreed with the statement, "I've always wanted to try a full English breakfast", only the Irish and the Germans were ambivalent, and among the keenest were visitors from Russia, Brazil and India.
The survey was carried out as part of the Anholt GMI Brand Index, which measures the world's perception of other countries as if they were brands.
Life & Style blogs
Ice cream cones left on the freezer shelf as consumers choose tubs and luxury brands
Blood test that predicts Alzheimer's disease
Lego told off by 7-year-old girl for promoting gender stereotypes
Scientists find the origin of 'bad' fat linked to heart disease and cancer
Amputee drummer gains 'superhuman' skills with robotic arm
- 1 Oxford is the least affordable city in the UK, where houses cost 11 times local salaries
- 2 Australian man Rod Sommerville reacts to bite from deadly snake by reaching for cold beer
- 3 North Korea elections: Kim Jong-un wins 100% of the vote
- 4 David Cameron resorts to paying for Facebook fans because not enough people like him
- 5 Steve Irwin’s final words: Cameraman present at death opens up about deadly stingray attack for the first time
iJobs Food & Drink
£16000 - £27000 per annum + Benefits: Flight Centre Limited: We're looking for...
£18000 - £34000 per annum + Award-Winning Benefits: Flight Centre Group: Becom...
£18000 - £27000 per annum + Commission + Award-Winning Benefits): Flight Centr...
£18000 - £40000 per annum + Benefits: Flight Centre First and Business: This i...