British food no longer a turn-off for tourists: survey
Monday 01 November 2010
Foreigners have for decades branded British food bland and unhealthy, but a new survey Friday suggested the country's culinary reputation is changing - although the French remain unimpressed.
A survey of 26,000 people in 36 countries by VisitBritain, the national tourism body, found that a majority of people in 27 nations disagreed with the statement that "British food is very bad."
Russia, Estonia and Egypt were the most enthusiastic about British food, while Spain, Italy, Japan and France - the latter has long been sceptical about the culinary delights of its neighbour - were the least impressed.
The researchers also asked would-be travellers their views on what for many is the classic British dish - a breakfast of eggs, sausage, bacon and black pudding, with the possible addition of mushrooms and grilled tomatoes.
Asked how much they agreed with the statement, "I've always wanted to try a full English breakfast", only the Irish and the Germans were ambivalent, and among the keenest were visitors from Russia, Brazil and India.
The survey was carried out as part of the Anholt GMI Brand Index, which measures the world's perception of other countries as if they were brands.
Life & Style blogs
iPhone 6s Plus photos: leaks show Force Touch display, subtly altered size
iPhone 6s and 6s Plus battery capacity will be weaker than predecessors, Apple leaks suggest
Pansexual: What is it - and when did the term gain popularity?
Amazon Prime Video launches offline viewing, feature Netflix has said is 'never going to happen'
How to discover who your best friends are on WhatsApp - using a tool within the application
- 1 Three-year-old ultra-Orthodox Jewish children told 'the non-Jews' are 'evil' in worksheet produced by London school
- 2 Moscow voted the world's unfriendliest city
- 3 The excuses your boss is most likely to believe when you call in sick
- 4 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 5 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
iJobs Food & Drink
£25000 - £28000 per annum + 24 days holiday, bonus, etc.: Ashdown Group: Print...
£20000 - £26000 per annum: Recruitment Genius: With offices in London, Manches...
£30000 per annum: Recruitment Genius: Customer and Brand Manager required for ...
£25000 - £35000 per annum + benefits: Ashdown Group: Systems Administrator A...