Brits choosing pubs over restaurants

British diners are opting to spend more time and money in pubs compared to traditional, full-service restaurants given their longer opening hours, all-day menus, value-priced food and family-friendly environments, says a new market report.

According to the latest report from market research firm NPD Group, though pubs haven't returned to their pre-recession performance, the latest numbers show that Brits have been choosing to spend more of their time and money in pubs in the first quarter of the year, compared to full-service restaurants, reports industry publication Big Hospitality.

By the end of March, sales across British pubs were worth a projected £9.8 billion (€11 billion) compared to £10.4 billion (€11.7 billion) in the same period in 2008.

And driving the growth are branded pub chains like Wetherspoons and Harvester, the report said.

JD Wetherspoon, for instance, is ubiquitous across the UK. According to its latest annual report, there were 775 pubs across the UK last year. Since the start of the financial year, the company opened 29 new locations and plans to open 50 new pubs in total by the end of 2011.

The chain's sales numbers also seem to corroborate the NPD report as total sales up to April 24 increased by 7.4 percent over the same period last year.

Menus range from traditional pub fare like hand-battered fish and chips with peas with tartar sauce, steak and kidney pie, jacket potatoes (stuffed, baked potatoes), to the country's unofficially traditional British grub like Chicken Tikka Masala.

Aside from their pub fare, the chain is also known for boasting the best retail loos or bathrooms in the country. For five years running, the company won the title of Loo of the Year, by the British Toilet Association. Last year, four of the chain's pubs across England, Scotland, Wales and Northern Ireland were recognized for their water closets.

Harvester, meanwhile, also has 160 locations across the UK, and is known for its spit roast chicken and grilled menu items.

According to the NPD report, the overall level of customer traffic in branded pubs increased by four percent in the first quarter of 2011, compared to the same period last year.

Traffic at full-service restaurants, meanwhile, experienced a 4.4 percent in the same period.

The difference between spending in restaurants and pubs is also comparable: in the first quarter, the average pub diner spent £7.98 (€9) compared to £9.44 (€10.64) for full service restaurants.

"When the recession hit, people stopped eating out and either ate at home or traded down to fast food," NPD spokesman Guy Fielding told Big Hospitality.

"Now, full service restaurants are still too expensive and they are out-pricing themselves, particularly with alcohol. But the value for money food on offer from pubs, at all points throughout the day, is enticing customers to return."

Patron profiles also show that 28 percent of pub customers earn between £19,000 (€21,410) to £29,000 (€32,680), and another 28 percent earn between £30,000 (€33,800)and £49,000 (€55,202).

 

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Transportation Contracting Manager

    £33000 - £38000 per annum: Recruitment Genius: A global player and world leade...

    Recruitment Genius: Hotel and Spa Duty Manager

    £18000 - £24000 per annum: Recruitment Genius: If you are friendly, sociable, ...

    Recruitment Genius: Payroll and Benefits Co-ordinator

    £22300 per annum: Recruitment Genius: This museum group is looking for a Payro...

    ICE ICT: Lead Business Consultant

    £39,000: ICE ICT: Specific and detailed knowledge and experience of travel sys...

    Day In a Page

    John Palmer: 'Goldfinger' of British crime was murdered, say police

    Murder of the Brink’s-MAT mastermind

    'Goldfinger' of British crime's life ended in a blaze of bullets, say police
    Forget little green men - aliens will look like humans, says Cambridge University evolution expert

    Forget little green men

    Leading evolutionary biologist says aliens will look like humans
    The Real Stories of Migrant Britain: An Algerian scientist adjusts to life working in a kebab shop

    The Real Stories of Migrant Britain

    An Algerian scientist struggles to adjust to her new life working in a Scottish kebab shop
    Bodyworlds museum: Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy

    Dying dream of Doctor Death

    Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy
    UK heatwave: Temperature reaches 39.8 degrees on Central Line - the sweatiest place in London

    39.8 degrees recorded on Tube

    There's hot (London) and too damn hot (the Underground). Simon Usborne braved the Central line to discover what its passengers suffer
    Kitchens go hi-tech: From robot chefs to recipe-shopping apps, computerised cooking is coming

    Computerised cooking is coming

    From apps that automatically make shopping lists from your recipe books to smart ovens and robot chefs, Kevin Maney rounds up innovations to make your mouth water
    Jessie Cave interview: The Harry Potter star has published a feminist collection of cartoons

    Jessie Cave's feminist cartoons

    The Harry Potter star tells Alice Jones how a one-night stand changed her life
    Football Beyond Borders: Even the most distruptive pupils score at homework club

    Education: Football Beyond Borders

    Add football to an after-school homework club, and even the naughtiest boys can score
    10 best barbecue books

    Fire up the barbie: 10 best barbecue books

    We've got Bibles to get you grilling and smoking like a true south American pro
    Wimbledon 2015: Nick Bollettieri - Junk balls and chop and slice are only way 5ft 1in Kurumi Nara can live with Petra Kvitova’s power

    Nick Bollettieri's Wimbledon Files

    Junk balls and chop and slice are only way 5ft 1in Kurumi Nara can live with Petra Kvitova’s power
    Ron Dennis exclusive: ‘This is one of the best McLaren teams ever – we are going to do it’

    ‘This is one of the best McLaren teams ever – we are going to do it’

    Ron Dennis shrugs off a poor start to the season in an exclusive interview, and says the glory days will come back
    Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

    Making of a killer

    What motivated a shy student to kill 38 holidaymakers in Tunisia?
    UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

    Just when you thought your commute couldn't get any worse...

    Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
    Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

    The Real Stories of Migrant Britain

    Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
    Cheaper energy on the way, but it's not all sunshine and rainbows

    Cheaper energy on the way, but it's not all sunshine and rainbows

    Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most