Brits choosing pubs over restaurants

British diners are opting to spend more time and money in pubs compared to traditional, full-service restaurants given their longer opening hours, all-day menus, value-priced food and family-friendly environments, says a new market report.

According to the latest report from market research firm NPD Group, though pubs haven't returned to their pre-recession performance, the latest numbers show that Brits have been choosing to spend more of their time and money in pubs in the first quarter of the year, compared to full-service restaurants, reports industry publication Big Hospitality.

By the end of March, sales across British pubs were worth a projected £9.8 billion (€11 billion) compared to £10.4 billion (€11.7 billion) in the same period in 2008.

And driving the growth are branded pub chains like Wetherspoons and Harvester, the report said.

JD Wetherspoon, for instance, is ubiquitous across the UK. According to its latest annual report, there were 775 pubs across the UK last year. Since the start of the financial year, the company opened 29 new locations and plans to open 50 new pubs in total by the end of 2011.

The chain's sales numbers also seem to corroborate the NPD report as total sales up to April 24 increased by 7.4 percent over the same period last year.

Menus range from traditional pub fare like hand-battered fish and chips with peas with tartar sauce, steak and kidney pie, jacket potatoes (stuffed, baked potatoes), to the country's unofficially traditional British grub like Chicken Tikka Masala.

Aside from their pub fare, the chain is also known for boasting the best retail loos or bathrooms in the country. For five years running, the company won the title of Loo of the Year, by the British Toilet Association. Last year, four of the chain's pubs across England, Scotland, Wales and Northern Ireland were recognized for their water closets.

Harvester, meanwhile, also has 160 locations across the UK, and is known for its spit roast chicken and grilled menu items.

According to the NPD report, the overall level of customer traffic in branded pubs increased by four percent in the first quarter of 2011, compared to the same period last year.

Traffic at full-service restaurants, meanwhile, experienced a 4.4 percent in the same period.

The difference between spending in restaurants and pubs is also comparable: in the first quarter, the average pub diner spent £7.98 (€9) compared to £9.44 (€10.64) for full service restaurants.

"When the recession hit, people stopped eating out and either ate at home or traded down to fast food," NPD spokesman Guy Fielding told Big Hospitality.

"Now, full service restaurants are still too expensive and they are out-pricing themselves, particularly with alcohol. But the value for money food on offer from pubs, at all points throughout the day, is enticing customers to return."

Patron profiles also show that 28 percent of pub customers earn between £19,000 (€21,410) to £29,000 (€32,680), and another 28 percent earn between £30,000 (€33,800)and £49,000 (€55,202).

 

Life and Style
A monstrous idea? Body transplants might no longer be science fiction
Science An Italian neurosurgeon believes so - and it's not quite as implausible as it sounds, says Steve Connor
Sport
Demba Ba (right) celebrates after Besiktas win on penalties
footballThere was no happy return to the Ataturk Stadium, where the Reds famously won Champions League
Arts and Entertainment
Natural beauty: Aidan Turner stars in the new series of Poldark
arts + ents
News
Mia Freedman, editorial director of the Mamamia website, reads out a tweet she was sent.
arts + ents
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
News
people
Arts and Entertainment
The write stuff: masters of story-telling James Joyce, left, and Thomas Hardy
arts + ents...begging to differ, John Walsh can't even begin to number the ways
News
Image from a flyer at the CPAC event where Nigel Farage will be speaking
news
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Cleaning Manager - York and Bradford

    £26000 per annum: Recruitment Genius: The post holder is a key member of the V...

    Recruitment Genius: Vehicle Breakdown Recovery Drivers

    £18000 - £28800 per annum: Recruitment Genius: Vehicle Breakdown Recovery Driv...

    Recruitment Genius: Processing Partner

    £15000 - £19200 per annum: Recruitment Genius: A Processing Partner is require...

    Recruitment Genius: PPC Manager - SW London

    £34000 - £37000 per annum: Recruitment Genius: This specialist travel agent ba...

    Day In a Page

    HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

    Scientists hail daily pill that protects against HIV infection

    Breakthrough in battle against global scourge – but will the NHS pay for it?
    How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

    Time to play God

    Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
    MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

    MacGyver returns, but with a difference

    Handyman hero of classic 1980s TV series to be recast as a woman
    Tunnel renaissance: Why cities are hiding roads down in the ground

    Tunnel renaissance

    Why cities are hiding roads underground
    'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

    Boys to men

    The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
    Crufts 2015: Should foreign dogs be allowed to compete?

    Crufts 2015

    Should foreign dogs be allowed to compete?
    10 best projectors

    How to make your home cinema more cinematic: 10 best projectors

    Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
    Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

    Manchester City vs Barcelona player ratings

    Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
    Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

    Monaco: the making of Wenger

    Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
    Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

    Chris Gayle: The West Indies' enigma

    Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
    In Ukraine a dark world of hybrid warfare and murky loyalties prevails

    In Ukraine a dark world of hybrid warfare

    This war in the shadows has been going on since the fall of Mr Yanukovych
    'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

    Homage or plagiarism?

    'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
    Broadchurch ends as damp squib not even David Tennant can revive

    A damp squib not even David Tennant can revive

    Broadchurch, Series 2 finale, review
    A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

    Inside the mansion of Germany's 'Bishop of Bling'

    A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower