Burger King - not just for burgers anymore
Thursday 09 December 2010
The burger chain opened the doors of its first Dessert Bar in the UK in London on Friday, December 3.
The Westfield stand-alone location serves a special menu of existing Burger King items, with nary a burger in sight, and diners will also get more acquainted with King, the iconic character from the chain's U.S. advertising campaigns.
Menu options include brownies, blondies, cakes, cookies, muffins, standard milkshakes, BK Fusions Milkshakes, BK Fusions chilled desserts, mini pancakes, pancakes and round cakes.
The first Burger King Dessert Bar opened in Benidorm, Spain earlier this year, and there are several locations operating in South America.
Burger King's Whopper Bar was launched in the U.S. in January, where diners in South Beach, Times Square and Orlando can sip beer while munching on their burgers. There are also Whopper Bars in Spain's Malaga International Airport and Singapore's Clarke Quay.
Europeans, Aussies and New Zealanders have been enjoying espressos, pastries and desserts at McDonald's burger-free stand-alone McCafe's for years. There are currently no McCafes in the U.K., but the company says it plans to open its first in Britain in 2011. McCafes in each market offer localized specialties from chestnut Macarons in France to raspberry Friands in Australia. There are a few McCafes in Japan and China, which are attached to traditional McDonald's and offer desserts like taro pie.
According to the market intelligence firm YouGov, one in four British consumers eat chilled desserts once a week, while Chicago-based food industry consultancy Technomic's 2010 Dessert Consumer Trend Report showed that consumers in the U.K, Canada and the U.S. have consistently eaten more dessert over the past three years, despite the economic crunch. Only 1 percent of those surveyed by Technomic said they did not eat dessert, while 70 percent admitted to eating it at least once a week.
Life & Style blogs
Childcare 'not just a women's issue,' says shadow minister as she sets out her 'dadifesto'
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
The 10 Best juicers
Grim second life of the 'breastaurant': The oft-loathed sector is booming in the States thanks to Hooters, Twin Peaks and Tilted Kilt
The 10 Best food processors
- 1 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 2 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 4 Sir Winston Churchill’s family begged him not to convert to Islam, letter reveals
- 5 UK weather: 'Coldest night of the year' tonight as freezing temperatures plummet to -10C
iJobs Food & Drink
£16000 - £18000 per annum: Recruitment Genius: This is an exciting opportunity...
£25000 - £30000 per annum: Recruitment Genius: The fastest growing fitness cha...
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...