Carrots become 'Scarrots' for Halloween - Food + Drink - Life and Style - The Independent

Carrots become 'Scarrots' for Halloween

Carrot farmers in North America have joined forces and ad dollars to make chomping on pre-packaged baby carrots "hip" and "sexy" in a "Got Milk?" campaign kind of way. For Halloween, they are adding scary to the list this October.

Halloween takes place on October 31 and although an American tradition it is celebrated in many countries around the world with costumes, parties and treats.

The carrot folks are hoping to convince people to hand out their baby carrots branded in individual packs as "Scarrots" to young and old trick-or-treaters.

According to advertising blogger Erica Nardello, the agency that created Scarrots Crispin Porter + Bogusky were paid "a mere $25 million [€18 million] to add an 'S' to its product name," by Bolthouse farms and other farmers.

Jeff Dunn, the chief executive officer of Bolthouse Farms, said, "We've learned that there's a huge groundswell of support behind our effort to brand Baby Carrots as the ultimate junk food and we're excited to offer snackers of all kinds a new Halloween treat."

According to the National Retail Federation's 2010 Halloween Consumer Intentions and Actions Survey and BIGresearch, "Americans appear ready to open their wallets for Halloween. The average person will spend $66 [€47] on Halloween this year - similar to 2008 - and total holiday spending will reach nearly $6 billion [€4.3 billion]."

About $20 (€15) of the $66 (€47) spend goes to candy and although healthy snacks like baby carrots, boxes of raisins and even chewing gum are promoted, CNN's food blog Eatocracy points out "As for vegetables? Candy corn, of course. There are 364 other days a year for Scarrots."

A Sparklit web poll shows candy lovers prefer chocolate at 41 percent with gummy (16 percent) and sour candies (15 percent) following. http://vote.sparklit.com/popup_poll.spark?pollID=683749

If you think handing out Scarrots might get your house egged, here is a list of the best/most popular Halloween candies according to bloggers on Helium:

- Reese's Peanut Butter Cups
- Pop Rocks (new flavors blue raspberry, watermelon, and pumpkin patch orange for Halloween)
- Blow Pops
- Snickers
- Halloween-themed candies ("gummy vomit, gummy insects and gummy eyeballs that squirt when you bite into them," M&Ms in orange and black, candy corns)

http://www.babycarrots.com

 

News
John Travolta is a qualified airline captain and employed the pilot with his company, Alto
people'That was the lowest I’d ever felt'
Life and Style
healthIt isn’t greasy. It doesn’t smell. And moreover, it costs nothing
News
peopleThe report and photo dedicated to the actress’s decolletage has, unsurprisingly, provoked anger
Property
Home body: Badger stays safe indoors
property
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
News
The programme sees four specialists creating what they believe are three perfect couples, based on scientific matchmaking. The couples will not meet until they walk down the aisle together
tvUK wedding show jilted
Arts and Entertainment
US pop diva Jennifer Lopez sang “Happy Birthday” to Gurbanguly Berdimuhamedow, president of Turkmenistan
musicCorporate gigs become key source of musicians' income
Arts and Entertainment
You've been framed: Henri Matisse's colourful cut-outs at Tate Modern
artWhat makes a smash-hit art show
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'
filmsDaniel Craig believed to be donning skis as 007 for first time
Sport
Mikel Arteta pictured during Borussia Dortmund vs Arsenal
champions league
Voices
Yes supporters gather outside the Usher Hall, which is hosting a Night for Scotland in Edinburgh
voicesBen Judah: Is there a third option for England and Scotland that keeps everyone happy?
Arts and Entertainment
Pulp-fiction lover: Jarvis Cocker
booksJarvis Cocker on Richard Brautigan
Arts and Entertainment
Robin Thicke and Pharell Williams in the video of the song, which has been accused of justifying rape
music...and he had 'almost no part' in writing it
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    IT Administrator - Graduate

    £18000 Per Annum: Clearwater People Solutions Ltd: ***EXCELLENT OPPORTUNITY FO...

    USA/Florida Travel Consultants £30-50k OTE Essex

    Basic of £18,000 + commission, realistic OTE of £30-£50k : Ocean Holidays: Le...

    Marketing Executive / Member Services Exec

    £20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...

    Sales Account Manager

    £15,000 - £25,000: Recruitment Genius: A fantastic opportunity has arisen for ...

    Day In a Page

    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

    Exclusive extract from Janis Winehouse's poignant new memoir
    Is this the role to win Cumberbatch an Oscar?

    Is this the role to win Cumberbatch an Oscar?

    The Imitation Game, film review
    England and Roy Hodgson take a joint step towards redemption in Basel

    England and Hodgson take a joint step towards redemption

    Welbeck double puts England on the road to Euro 2016
    Relatives fight over Vivian Maier’s rare photos

    Relatives fight over Vivian Maier’s rare photos

    Pictures removed from public view as courts decide ownership
    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    ‘Fashion has to be fun. It’s a big business, not a cure for cancer’

    Donatella Versace at New York Fashion Week