China drinking more and more imported wine - so long as it's 'French'
Wednesday 19 January 2011
The rapid growth of the Chinese wine industry has other more traditional markets looking on in envy but when it comes to imports, it seems the nation has become obsessed with one source and one source only - France.
According to the French trade commission Ubifrance (WEB), imports of French wines hold a 50 per cent share of the Chinese market and accounted for more than 200 million euros last year.
And while domestically produced wine still accounts for 90 percent of the wine drunk, the fact that the market in China is growing at an astonishing rate means there is still plenty of sales to go around.
An International Wine and Spirits Research (WEB) report claimed the Chinese market had expanded by 100 per cent in the years between 2005 and 2009 and would continue to expand by around 20 percent until 2014.
In layman's terms, that accounts for around 125 million cases of wine in total -- and last year French still, light wine alone accounted for more than 4.5 million nine-liter cases sold on the mainland, double the imports from any other market.
Incredibly, as recent ago as 2003, French imports did not even make it into the top 20 in China, according to IWSC.
Overall, consumption of wine in China had now reached one bottle per year per person -- which might not sound like much until you realize it accounted for 1.34 billion bottles. And that's double what it was five years ago.
And while sales of French wines in China are set to continue to climb, some have questioned the nation's "French-only" mentality.
"Chinese customers come in and immediately ask if our wine is French-made. They are stupid. France has a lot of s**t wine,'' Mary Wang Xun, brand manager for China Wine Platform, a wine importer supplying distributors from Shanghai to Lhasa, told the Hong Kong-based South China Morning Post.
Life & Style blogs
Crystal meth addict 'gouged out his eyes and ate them' while high on drug, Australian MP claims
Well, it seemed like a good idea at the time: 10 worst gadgets of recent times
The secret to a great sex life revealed: Two cups of coffee a day
New Zealand 'the best country to work as a prostitute', says sex worker advocacy group
What do the emoji on Snapchat mean?
- 1 Isis 'jihadi bride' claims forced sex with Yazidi girls is never rape because Koran condones it
- 2 New Zealand 'the best country to work as a prostitute', says sex worker advocacy group
- 3 Purity balls: Girls in the US making virginity pledges as fathers vow to 'protect purity'
- 4 Mother 'will allow son's circumcision in return for release from prison'
- 5 Female Muay Thai champion hustles coaches to give them a beating
iJobs Food & Drink
£24K + Excellent Benefits: Guru Careers: We are seeking an Events Coordinator ...
Salary 42,000: Royal Yachting Association Cymru Wales: The CEO is responsible ...
£35-40k (DOE) + Benefits: Guru Careers: We are seeking a Marketing Communicati...
£40000 - £50000 per annum: Ashdown Group: A growing business that has been ope...