China drinking more and more imported wine - so long as it's 'French'
Wednesday 19 January 2011
The rapid growth of the Chinese wine industry has other more traditional markets looking on in envy but when it comes to imports, it seems the nation has become obsessed with one source and one source only - France.
According to the French trade commission Ubifrance (WEB), imports of French wines hold a 50 per cent share of the Chinese market and accounted for more than 200 million euros last year.
And while domestically produced wine still accounts for 90 percent of the wine drunk, the fact that the market in China is growing at an astonishing rate means there is still plenty of sales to go around.
An International Wine and Spirits Research (WEB) report claimed the Chinese market had expanded by 100 per cent in the years between 2005 and 2009 and would continue to expand by around 20 percent until 2014.
In layman's terms, that accounts for around 125 million cases of wine in total -- and last year French still, light wine alone accounted for more than 4.5 million nine-liter cases sold on the mainland, double the imports from any other market.
Incredibly, as recent ago as 2003, French imports did not even make it into the top 20 in China, according to IWSC.
Overall, consumption of wine in China had now reached one bottle per year per person -- which might not sound like much until you realize it accounted for 1.34 billion bottles. And that's double what it was five years ago.
And while sales of French wines in China are set to continue to climb, some have questioned the nation's "French-only" mentality.
"Chinese customers come in and immediately ask if our wine is French-made. They are stupid. France has a lot of s**t wine,'' Mary Wang Xun, brand manager for China Wine Platform, a wine importer supplying distributors from Shanghai to Lhasa, told the Hong Kong-based South China Morning Post.
Life & Style blogs
An app for the amorous: Could Good2Go end disputes about sexual consent - without being a passion-killer?
The Fappening: After the third wave of leaked celebrity photos, why can't we stop it?
Stoptober: How I stopped smoking for good
Wild ram head-butts drone out the sky, waits for pilot to turn up then head-butts him too
iOS 8: how to free up memory on your iPhone or iPad to install the update
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 35,000 walrus gather ashore on north-west Alaska beach 'for a rest'
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- < Previous
- Next >
iJobs Food & Drink
30,000 to 35,000 per annum: Accountancy Action: We are currently recruiting on...
28,000 to 32,000 per annum: Accountancy Action: Our client, a hospitality busi...
18,000 to 20,000 per annum: Accountancy Action: Our fantastic leisure client i...
£20 - 24k: Guru Careers: A Marketing Analyst / Marketing Executive is needed t...