China's top food and beverage brands of 2010: Moatai, Wu Liang Ye, Mengniu
Friday 24 December 2010
New York-based global consulting firm Milward Brown's BrandZ global branding study has recognized the Top 50 Chinese brands, 14 of which are food and beverage manufacturers, in a ranking released on December 14.
Although the Millward Brown ranking is dominated by technology firms and financial institutions (the top three were China Mobile, the Industrial and Commercial Bank of China and the Bank of China), food and beverage brands held significant positions on the survey as well.
Dairy and alcoholic beverage made the strongest showing, accounting for 10 of the 14 food and beverage brands, signaling strong growth in Chinese consumption of dairy, beer and wine (all non-traditional products).
Among the highest ranking include Kweichow (Guizhou) Moutai (Maotai) and Wuliangye, makers of China's most well known and best-selling alcoholic beverage, baijiu (made from distilled sorghum grain), also called China's unofficial national drink.
As Chinese New Year approaches, heavy demand for both Moutai and Wuliangye have sent prices soaring, according to a December 15 People's Daily Online report. The price of a standard sized bottle of Moutai Feitian product will increase by ¥60 ($9) starting on January 1, 2011.
Dairy consumption has more than tripled in China in the past 20 years, although there was a drop in consumption following the 2008 melamine scandal, according to Nielsen data.
China will become the seventh largest wine consuming country in the world by 2012, with wine consumption expected to rise 36 percent in 2011 to 1 billion bottles, according to VinExpo data.
Top Chinese food and beverage brands of 2010
Moatai (Liquor) (12)
Wu Liang Ye (Liquor) (15)
Mengniu (Dairy) (20)
Changyu (Wine) (22)
Yili (Dairy) (23)
Shineway Group (Processed Meats) (26)
Yurun (Processed Meats) (30)
Tsingtao (Beer) (35)
Yanjing (Beer) (36)
Snow (Beer) (39)
Bright (Dairy) (42)
Hui Yuan (Beverages - juices, nectars, bottled tea) (48)
Fulinmen (Cooking oil) (49)
Great Wall (Wine) (147)
Millward Brown's ranking is based on the analysis of the financial information of 400 listed companies' brands, paired data collected from a survey of 35,000 consumers.
Life & Style blogs
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
iPhone 'Wave': iOS 8 hoax claims you can charge your iPhone in the microwave - you can't
From Topshop to Burberry, London Fashion Week spring/summer 2015: Distraction could not disguise a distinct lack of focus
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No new blood and no fresh ideas at Milan Fashion Week: How do you solve a problem like Milano?
- 1 Rihanna 'nude photos' claims emerge on 4Chan as hacking scandal continues
- 4 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 5 Scotland could still declare independence – even without referendum, says Alex Salmond
iJobs Food & Drink
£50 - 60k (DOE): Guru Careers: An Affiliate Marketing Manager / Affiliate Mana...
£18000 Per Annum: Clearwater People Solutions Ltd: ***EXCELLENT OPPORTUNITY FO...
Basic of £18,000 + commission, realistic OTE of £30-£50k : Ocean Holidays: Le...
£20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...