Coca-Cola launches virtual fountain dispenser
Saturday 27 August 2011
Coca-Cola has created a digital soda fountain that allows Facebook users to become virtual - and offline - mixologists.
The Coca-Cola Freestyle Facebook app, which launched Wednesday, is the virtual version of a real fountain dispenser that exists in select fast-food joints across the US like Wendy's, Burger King and Five Guys.
With more than a hundred drinks to choose from - including Raspberry Diet Coke, Sprite Zero with Peach, and Fanta Zero Strawberry - users can customize their own drink on the Facebook app by pressing and holding down the Push button. Once the cup is 100 percent full, users can name the new beverage and share it with fellow soda pop mixologists on Facebook.
One user, for instance, named his brew Coca-Moonghost, a mix of Sprite, Vanilla Coke, Powerade Lemonade, Lime Coke, Fanta Orange, Orange Coke and Coke Classic.
The real Freestyle machine, meanwhile, rolled out in 2009 and is now in about a thousand locations across the US.
An iPhone and Android version also makes a memory game out of the app. After watching a pattern of brand logos light up, users are challenged to repeat the sequence and push their way to the top of the leaderboard. Users rank against other players around the world.
Pepsi has an iPhone app called Pepsi Loot which rewards people who visit restaurants that serve Pepsi products by offering exclusive tracks and remixes from artists like Keane and Katharine McPhee. Users must check in to select ‘Pop Spots.'
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