Coffee culture continues to make headway into China

Just 10 years ago, any foreign java junky looking for a fix while walking the streets of Beijing would have had to walk far - and they would have had to walk wide.

How things have changed.

In just a decade, the number of coffee outlets in the sprawling Chinese capital has jumped from less than 1,000 to more than 8,000, according to the China Coffee Association, and more are opening each month.

The number of companies roasting coffee for the market has similarly jumped from around 20 to 140 today - and from working their way through an average of 400 kilograms of beans per month, they are churning through more than 400 tons each as they work to satisfy the country's new coffee cravings.

Starbucks, of course, has been quick to move and are finalizing international plans for their first "made in China'' coffee blend, called "South of the Clouds.''

After first rolling out the blend in mainland China last year, the company tested the waters with the new product in Hong Kong over the Chinese New Year period in February and says that all it was "overwhelmed'' with the response.

Similar test runs were held in both Singapore and Malaysia and the company is now gearing up to have its "South of the Clouds'' blend situated on its shelves throughout Asia, alongside blends from Africa and Latin American by 2011. The company has an estimated 370-odd coffee shops throughout mainland China - and more than 100 in Hong Kong.

The scenic Yunnan province - situated in southwestern China - annually produces about 30,000 tonnes of its green (or unroasted) coffee beans, which accounts for 98 percent of China's total coffee output.

In Hong Kong, sales of Yunnan beans account for between 1.5 to two percent of the 3,875 tonnes of green coffee beans imported each year.

Traditionally, the city has been a unique market for the product due to the fact that Hongkongers have long enjoyed sipping on a drink they call "Yin Yang," which is a 50-50 mix of milky tea (made with condensed milk) and coffee and which sets you back around HK$15 (1.5 euros).

In mainland China, though, the most prized brew continues to be the kopi luwak, or civet coffee, which is made from beans that have been ingested - and then discharged - by the Asian palm civet. A cup of this heady brew will set you back around 200 yuan (24 euros).

MS

Sport
Alexis Sanchez has completed a £35m move to Arsenal, the club have confirmed
sportGunners complete £35m signing of Barcelona forward
Voices
Poor teachers should be fearful of not getting pay rises or losing their job if they fail to perform, Steve Fairclough, headteacher of Abbotsholme School, suggested
voicesChris Sloggett explains why it has become an impossible career path
Sport
world cup 2014
Sport
Ray Whelan was arrested earlier this week
PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Arts and Entertainment
In a minor key: Keira Knightley in the lightweight 'Begin Again'
film
Arts and Entertainment
Celebrated children’s author Allan Ahlberg, best known for Each Peach Pear Plum
books
News
peopleIndian actress known as the 'Grand Old Lady of Bollywood' was 102
News
Wayne’s estate faces a claim for alleged copyright breaches
newsJohn Wayne's heirs duke it out with university over use of the late film star's nickname
Life and Style
It beggars belief: the homeless and hungry are weary, tortured, ghosts of people – with bodies contorted by imperceptible pain
lifeRough sleepers exist in every city. Hear the stories of those whose luck has run out
News
Mick Jagger performing at Glastonbury
people
Life and Style
fashionJ Crew introduces triple zero size to meet the Asia market demand
Sport
Santi Cazorla, Mikel Arteta and Mathieu Flamini of Arsenal launch the new Puma Arsenal kits at the Puma Store on Carnaby Street
sportMassive deal worth £150m over the next five years
Arts and Entertainment
Welsh opera singer Katherine Jenkins
musicHolyrood MPs 'staggered' at lack of Scottish artists performing
Life and Style
beautyBelgian fan lands L'Oreal campaign after being spotted at World Cup
Arts and Entertainment
Currently there is nothing to prevent all-male or all-female couples from competing against mixed sex partners at any of the country’s ballroom dancing events
Potential ban on same-sex partners in ballroom dancing competitions amounts to 'illegal discrimination'
News
business
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Sales Manager (Fashion and Jewellery), Paddington, London

    £45-£55k OTE £75k : Charter Selection: Major London International Fashion and ...

    Volunteer Digital Marketing Trustee needed

    Voluntary, reasonable expenses reimbursed: Reach Volunteering: Are you keen on...

    Java Swing Developer - Hounslow - £33K to £45K

    £33000 - £45000 per annum + 8% Bonus, pension: Deerfoot IT Resources Limited: ...

    Corporate Events Sales Manager, Marlow,Buckinghamshire

    £30K- £40K pa + Commision £10K + Benefits: Charter Selection: Rapidly expandin...

    Day In a Page

    A History of the First World War in 100 Moments: Peace without magnanimity - the summit in a railway siding that ended the fighting

    A History of the First World War in 100 Moments

    Peace without magnanimity - the summit in a railway siding that ended the fighting
    Scottish independence: How the Commonwealth Games could swing the vote

    Scottish independence: How the Commonwealth Games could swing the vote

    In the final part of our series, Chris Green arrives in Glasgow - a host city struggling to keep the politics out of its celebration of sport
    Out in the cold: A writer spends a night on the streets and hears the stories of the homeless

    A writer spends a night on the streets

    Rough sleepers - the homeless, the destitute and the drunk - exist in every city. Will Nicoll meets those whose luck has run out
    Striking new stations, high-speed links and (whisper it) better services - the UK's railways are entering a new golden age

    UK's railways are entering a new golden age

    New stations are opening across the country and our railways appear to be entering an era not seen in Britain since the early 1950s
    Conchita Wurst becomes a 'bride' on the Paris catwalk - and proves there is life after Eurovision

    Conchita becomes a 'bride' on Paris catwalk

    Alexander Fury salutes the Eurovision Song Contest winner's latest triumph
    Pétanque World Championship in Marseilles hit by

    Pétanque 'world cup' hit by death threats

    This year's most acrimonious sporting event took place in France, not Brazil. How did pétanque get so passionate?
    Whelks are healthy, versatile and sustainable - so why did we stop eating them in the UK?

    Why did we stop eating whelks?

    Whelks were the Victorian equivalent of the donor kebab and our stocks are abundant. So why do we now export them all to the Far East?
    10 best women's sunglasses

    In the shade: 10 best women's sunglasses

    From luxury bespoke eyewear to fun festival sunnies, we round up the shades to be seen in this summer
    Germany vs Argentina World Cup 2014: Lionel Messi? Javier Mascherano is key for Argentina...

    World Cup final: Messi? Mascherano is key for Argentina...

    No 10 is always centre of attention but Barça team-mate is just as crucial to finalists’ hopes
    Siobhan-Marie O’Connor: Swimmer knows she needs Glasgow joy on road to Rio

    Siobhan-Marie O’Connor: Swimmer needs Glasgow joy on road to Rio

    18-year-old says this month’s Commonwealth Games are a key staging post in her career before time slips away
    The true Gaza back-story that the Israelis aren’t telling this week

    The true Gaza back-story that the Israelis aren’t telling this week

    A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
    A History of the First World War in 100 Moments: The German people demand an end to the fighting

    A History of the First World War in 100 Moments

    The German people demand an end to the fighting
    New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

    New play reveals what Oscar Wilde said at trials

    For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
    Can scientists save the world's sea life from

    Can scientists save our sea life?

    By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
    Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

    Richard III review

    Martin Freeman’s psychotic monarch is big on mockery but wanting in malice