Consumer demand for naturally-flavored foods spawning new products
Thursday 22 September 2011
The crusade against artificial flavors is getting louder around the world, with more and more health-conscious consumers seeking out naturally-flavored products, according to a food market research group.
In its latest report "Global Food Additives Market," UK-based group Leatherhead singles out the growing demand for products bearing the phrase "no artificial flavors of colors," reported industry online publication FoodNavigator.com this week.
It's a demand that will likely see more products purporting to be free of certain additives. For example, the report identified the growing awareness of monosodium glutamate (MSG) and its negative health effects as the next ubiquitous label - MSG-free - that will be popping up on processed food products on grocery store shelves.
It could also prove to hurt the Asian food market where MSG is one of the most common flavor enhancers in their products.
Meanwhile, food scientists are already trying feverishly to extract more flavor enhancers from natural sources.
In a study published in the International Journal of Food Science & Technology last week, researchers said they were able to draw out a meaty flavor profile from fermented oyster mushrooms which could become an important, all-natural flavor enhancer.
Another group of scientists is working to pin down and extract elusive umami compounds found in certain foods, a flavor also described as meaty, broth-like and savory. The 'fifth basic taste' is being touted as a flavor enhancer that could add taste and reduce the sodium content of foods.
And international food conglomerate Unilever is currently working on a way to reduce salt levels by adding savory aromatic smells to foods like instant bouillon cubes, in order to mask the taste of sodium replacers like potassium chloride.
Life & Style blogs
Imagination Quotient tests could lead to smartphone app that boosts your creativity
Asexuality: when life isn't all about sex
Twitter deletes plagiarised jokes for 'copyright infringement'
What do the emojis on Snapchat mean?
Instagram and Facebook have 'totally changed' the way people buy clothes in the age of the selfie
- 1 Kenya President Uhuru Kenyatta clashes with President Obama on LGBT equality: ‘Gay rights is really a non-issue’
- 2 37-year-old black woman found dead in police custody
- 3 Five-year-old boy forced classmate to simulate oral sex at primary school, claims mother
- 4 Game of Thrones season 6: New toy line suggests Jon Snow is not among the dead
- 5 Denmark bans kosher and halal slaughter as minister says ‘animal rights come before religion’
iJobs Food & Drink
£40000 - £45000 per annum: Ashdown Group: A successful leisure company is seek...
Negotiable: Recruitment Genius: The positions above are available either part ...
£25K: Guru Careers: We are seeking a Fitness Centre Supervisor / Duty Manager ...
£24000 - £25000 per annum: Recruitment Genius: This Museum is dedicated to exp...