Contest gives fans shot at becoming face of popular candy
Tuesday 30 August 2011
It's a shot at securing bragging rights to a sweet opportunity: getting your face immortalized on a popular candy nationwide.
Maynards Canada has launched an innovative contest in which fans can submit heads shots for the chance to have their mug sugar-coated into one of four Maynards brands: Sour Patch Kids, Fuzzy Peach, Sour Cherry Blasters or Swedish Berries.
The winning face would be sold in bags across the country for a limited time.
The contest taps into the power of Facebook and requires fans to first ‘like' the Maynards Canada page. Users can then upload a photo of their face either from their computer, webcam or Facebook album, and cut out their head shot using Maynards tracing tool.
Judges will pick the top ten finalists based on criteria that include the design of the bag, facial expression, and originality and humor in a 140-character written blurb.
With about 69,400 Facebook fans, the competition has drawn hopefuls mugging for the camera in their best ‘candy' face.
"If I become a sweet maynards candy, I'll be turbo happy!" wrote one candy hopeful.
"Oh lords I'd love to win this!" wrote another.
In addition to being the face of Maynards candy for a limited time across Canada, the prize pack also includes a $5,000 in cash, a trip for two to Toronto to attend a photo shoot, a factory tour and a year's supply of the candy bearing their face.
Contest closes September 30. The winner will be chosen from a list of top 10 contestants on October 24.
The contest is open to residents of Canada.
Meanwhile, M&M's in the US also launched a competition playing on the cast of their iconic characters Yellow, Green, Blue, Red and Orange who recently decided to ‘part ways' after being together for years. A winning wrapper will bear the words "Congratulations! You've reunited the M&M's Brand Characters!" That contest ends September 15.
For more on Maynards, visit http://www.facebook.com/maynardscanada.
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