Cooking simplified with Food Mob

Irish chef Niall Harbison is the host of an online social networked television series called
Food Mob that aims to help non-foodies find their way around the kitchen and prepare simple, few-ingredient dishes.

On June 2, Harbison told Slashfood, a food news blog, that he worked for years as a private chef to billionaires worldwide and decided that he really wanted to teach others how to cook online.

Food Mob is all about interaction and engaging the audience with the use of Facebook, Flickr, Twitter, YouTube and the Food Mob section on Revision3, an internet online television channel.

Each episode is about 20 minutes in length and includes highlights of recipes tested by loyal watchers. Harbison is perhaps too kind to some of the would-be home chefs; but the whole theme of the show is about user-guided content and offering a relaxed, less intimidating food show for novices.

"That's the thing about cooking. You can let everybody share from a common pool of knowledge," he continued "the key word around the show is demystify. That's what we want to do."

Food Mob airs a new episode weekly, to date seven have aired including: "Fabulous Fajitas and Zesty Vanilla Lemon Sugar,"  "Thin and crispy pizza ," "Lemon and garlic prawn past" and "The perfect burger ."

There are also "Food Mob Bites," daily one- or two-minute clips, offering useful insights into: "How to open a bottle of wine without a corkscrew ," "How to poach an egg ," "Ten minute coleslaw," "The perfect applesauce" and "Simple cake recipe."

"If you're standing there in your chef whites, that's going to intimidate. But if you're talking to them as if they're standing on the other side of the cameras, sitting on the couch, they're going to relate to you," added Harbison.

The web is filled with foodie vlogs (FoodWishes.com) and renowned chefs, bloggers sharing tips (DavidLebovitz.com) online and via iPhone apps but Food Mob is the first online social networked TV food series.

To watch current and past episodes, go to: http://revision3.com/foodmob