Daft Punk's clubby new Coca-Cola bottles coming soon
Thursday 24 February 2011
French house DJ duo Daft Punk is teaming up with Coca-Cola in the design of a new line of soda dubbed "Club Coke."
Coca-Cola and Daft Punk posted a video on YouTube on February 23 featuring Daft Punk beats and the austere gold and silver bottle design, which mimics the helmets the duo wear during live performances.
The new beverage is set to be released next month and will be available at dance clubs across France and reportedly across Europe, as previous "Club Coke" lines have been. A special collector's package with both bottles will be available exclusively through the French boutique colette, according to online fashion and culture magazine Hypebeast. There is no mention yet on whether the beverage will be distributed in other countries, including the United States.
This marks Coca-Cola's third branding collaboration on their "Club Coke" line. In 2009, the company teamed up with another French electronic duo, Justice, and designer So Me in a new bottle design. Last year, the company also signed on British singer-songwriter Mika in a bottle design featuring a jungle scene.
Renowned internationally as electronic music innovators, Daft Punk has received two Grammy Awards and seven nominations.
This site isn't live yet but stay tuned: http://www.daftcoke.com/
Watch the video: http://www.youtube.com/watch?v=EOKyD6J4gxI
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