A bit of what you fancy? Try cake-on-a-stick

Cake-pops are picking up where cupcakes left off. Kate Youde reports on the latest 'guilt-free' snack

They look like a lollipop but taste like a cake. Confused? Welcome to the latest wheeze to tempt sweet-toothed Britons. Hard on the heels of the cupcake boom comes the cake-pop – the cake-on-a-stick.

The small balls of cake mixed with icing, dipped in chocolate and served on a lollipop stick are poised to storm UK high street outlets. This month, Waitrose supermarket introduced a range of five cake-pops made by the luxury baker Fiona Cairns into its stores. Starbucks started selling three flavours in March.

To add celebrity icing to the cake, Lady Gaga was pictured with a cake pop modelled in her image in London last month. The west London cookery institution Leiths School of Food and Wine is responding to the new trend by offering a one-day course on cake-pops in September.

The bite-sized treats, which originated on the US baking website Bakerella, are also proving popular for birthday parties, corporate events, wedding favours and posted presents.

Clare O'Connell, who runs the London-based business POP Bakery with her mother, Judith, and has catered for style-conscious clients such as Calvin Klein, Marc Jacobs and Topshop, said convenience was part of cake-pops' attraction. "People have said it's like portion control on a stick. It's not a slab of cake – it's one or two bites," she said.

The idea of a guilt-free indulgence has driven sales at Starbucks. Brian Waring, the coffee giant's marketing vice president, said the company offered them in response to customers' desire for "smaller-sized delicious treats, something fabulous they could enjoy without feeling guilty": each of its cake-pops contains 225 calories or fewer.

But Juliet Sear, owner of Fancy Nancy in Leigh-on-Sea, Essex, who is teaching the Leiths class, said the fact that cake-pops were not substantial could prevent them being as popular as cupcakes, because they may not be a product that people "eat in".

Maria Michaelides, owner of Molly Bakes, which has supplied Selfridges with cake-pops for the past year, released the recipe book Molly Bakes Cake Pops this month. "They are more creative than cupcakes," she said. "Cupcakes only really come in one shape. With cake-pops, you can mould them into different shapes and do all kinds of wacky things." As well as creating a cake-pop Lady Gaga, she has modelled tea cups, flower pots and aeroplanes. "I think they are going to be as big as cupcakes, and cupcakes are pretty huge," she said.

The research analyst Mintel estimates the cakes and cake bar market will reach £1.6bn in the UK this year. A report this month suggests unwrapped cakes – such as cupcakes and cake-pops – will be boosted as consumers regarded them as "fresher, more fashionable and more indulgent". It adds that "moderation and indulgence" are at the fore of the snacking sector.

Susan Sarandon described David Bowie as
peopleSusan Sarandon reveals more on her David Bowie romance
sportDidier Drogba returns to Chelsea on one-year deal
Arts and Entertainment
Christian Grey cradles Ana in the Fifty Shades of Grey film
filmFifty Shades of Grey trailer provokes moral outrage in US
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Louis van Gaal would have been impressed with Darren Fletcher’s performance against LA Galaxy during Manchester United’s 7-0 victory
The new dawn heralded by George Osborne has yet to rise
voicesJames Moore: As the Tories rub their hands together, the average voter will be asking why they're not getting a piece of the action
Dejan Lovren celebrates scoring for Southampton although the goal was later credited to Adam Lallana
newsComedy club forced to apologise as maggots eating a dead pigeon fall out of air-conditioning
Arts and Entertainment
Jo Brand says she's mellowed a lot
tvJo Brand says shows encourage people to laugh at the vulnerable
Life and Style
People may feel that they're procrastinating by watching TV in the evening
Rhys Williams
commonwealth games
Isis fighters travel in a vehicle as they take part in a military parade along the streets of Syria's northern Raqqa province
Arts and Entertainment
Southern charm: Nicolas Cage and Tye Sheridan in ‘Joe’
filmReview: Actor delivers astonishing performance in low budget drama
Life and Style
fashionLatex dresses hit the catwalk to raise awareness for HIV and Aids
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    C++ Software Engineer - Hounslow, West London - C++ - to £60K +

    £40000 - £60000 per annum + Pension, Healthcare : Deerfoot IT Resources Limite...

    VB.NET and C# developer (VB.NET,C#,ASP.NET)

    £30000 - £45000 per annum + Bonus+Benefits+Package: Harrington Starr: VB.NET a...

    Visitor Experience volunteer

    Unpaid voluntary role: Old Royal Naval College: To assist the Visitor Experien...

    Telesales Manager. Paddington, London

    £45-£55k OTE £75k : Charter Selection: Major London International Fashion and ...

    Day In a Page

    Backhanders, bribery and abuses of power have soared in China as economy surges

    Bribery and abuses of power soar in China

    The bribery is fuelled by the surge in China's economy but the rules of corruption are subtle and unspoken, finds Evan Osnos, as he learns the dark arts from a master
    Commonwealth Games 2014: Highland terriers stole the show at the opening ceremony

    Highland terriers steal the show at opening ceremony

    Gillian Orr explores why a dog loved by film stars and presidents is finally having its day
    German art world rocked as artists use renowned fat sculpture to distil schnapps

    Brewing the fat from artwork angers widow of sculptor

    Part of Joseph Beuys' 1982 sculpture 'Fettecke' used to distil schnapps
    BBC's The Secret History of Our Streets reveals a fascinating window into Britain's past

    BBC takes viewers back down memory lane

    The Secret History of Our Streets, which returns with three films looking at Scottish streets, is the inverse of Benefits Street - delivering warmth instead of cynicism
    Joe, film review: Nicolas Cage delivers an astonishing performance in low budget drama

    Nicolas Cage shines in low-budget drama Joe

    Cage plays an ex-con in David Gordon Green's independent drama, which has been adapted from a novel by Larry Brown
    How to make your own gourmet ice lollies, granitas, slushy cocktails and frozen yoghurt

    Make your own ice lollies and frozen yoghurt

    Think outside the cool box for this summer's tempting frozen treats
    Ford Fiesta is UK's most popular car of all-time, with sales topping 4.1 million since 1976

    Fiesta is UK's most popular car of all-time

    Sales have topped 4.1 million since 1976. To celebrate this milestone, four Independent writers recall their Fiestas with pride
    10 best reed diffusers

    Heaven scent: 10 best reed diffusers

    Keep your rooms smelling summery and fresh with one of these subtle but distinctive home fragrances that’ll last you months
    Commonwealth Games 2014: Female boxers set to compete for first time

    Female boxers set to compete at Commonwealth Games for first time

    There’s no favourites and with no headguards anything could happen
    Five things we’ve learned so far about Manchester United under Louis van Gaal

    Five things we’ve learned so far about United under Van Gaal

    It’s impossible to avoid the impression that the Dutch manager is playing to the gallery a little
    Screwing your way to the top? Good for Lana Del Rey for helping kill that myth

    Screwing your way to the top?

    Good for Lana Del Rey for helping kill that myth, says Grace Dent
    Will the young Britons fighting in Syria be allowed to return home and resume their lives?

    Will Britons fighting in Syria be able to resume their lives?

    Tony Blair's Terrorism Act 2006 has made it an offence to take part in military action abroad with a "political, ideological, religious or racial motive"
    Beyoncé poses as Rosie the Riveter, the wartime poster girl who became a feminist pin-up

    Beyoncé poses as Rosie the Riveter

    The wartime poster girl became the ultimate American symbol of female empowerment
    The quest to find the perfect pair of earphones: Are custom, 3D printed earbuds the solution?

    The quest to find the perfect pair of earphones

    Earphones don't fit properly, offer mediocre audio quality and can even be painful. So the quest to design the perfect pair is music to Seth Stevenson's ears
    US Army's shooting star: Lt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a military uniform

    Meet the US Army's shooting star

    Lt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a military uniform