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Burger joint Wendy's goes down-home to offer diners a nice little Baconator® by the fire


Call me a masochist, but if I’m going for a Baconator (a quarter-pound beef patty with mayo, ketchup and six [6!] strips of bacon), then it’s unlikely that I’ll be confusing the meal with dinner at the table of the Marchioness of Marchmain.

But Wendy’s – creators of the Baconator as well as other classics such as Dave’s Hot ’N Juicy ¼lb and the Small Frosty – is hoping that by adding fireplaces and comfy sofas to its 600 company-owned stores in the US it will make its square-hamburger joints the kind of place where you can kick off your shoes, grab a paper and scarf down a juicy Son of Baconator.

The firm left the UK for the most part in 2000, but remains the third-biggest burger slinger in the West(ern world). The chain has also changed its logo, lost the “Old Fashioned Hamburgers” from its name and is trying to make its stores more homely with the $4,000 fires. What could be more homely than the 1,400-calorie Baconator Triple?