Low-cost supermarkets bid for middle-classes as Aldi offers 1973 Napoleon Vintage Brandy worth £107 for bargain price of £29.99
Once, gourmets and bon viveurs might have looked down on budget supermarkets. Now they are more likely to be looking up where they could find their nearest store.
Hastening the search will be the news this week that Aldi was charging £29.99 for a bottle of the 1973 vintage of Fine Napoleon Brandy - which has a list price of £107 - value not so much to be sniffed at but rather deeply inhaled. The chain store, which now has more than 500 outlets across the country, has been building a reputation as a wine merchant with its "Exquisite Collection" range and caught the noses of wine writers this week for its Champagne Veuve Monsigny Philizot & Fils which costs £12.99. Its low-cost rival Lidl is also appears to be trying to reach the middle-classes with its its first (high budget-looking) television advertisement this week.
The trend follows the likes of the Primark boom, which has seen those from all socio-economic backgrounds rush to snap up cheap clothes. And too the Christmas specials of a couple of years ago, which saw very cheap lobsters on offer. Whether cut-price Cuban cigars and caviar are next remains to be seen, but what is certain is that our cheap stores will likely be keeping many Britons in the Christmas spirit this year.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
The enemy within: People who hear voices in their heads are being encouraged to talk back
Hershey's angers US chocolate purists by forcing company to stop importing 'yummy' Cadbury bars
SAG Awards 2015: Best and worst gowns on the red carpet
Nike Back to the Future style self-lacing shoes 'will arrive in 2015'
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 2 Dog thinks owner is drowning in lake, dives in and tries to pull him out
- 3 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 4 Chilling drone footage captures Auschwitz ahead of 70th anniversary of liberation
- 5 Phil Neville backtracks on Tomas Rosicky 'I'd smash him' comments from Match of the Day 2
iJobs Food & Drink
£21000 - £22000 per annum: Recruitment Genius: Located on the stunning Sandban...
£26 - 35k (DOE): Guru Careers: An Email Marketing Specialist is needed to join...
Negotiable: Recruitment Genius: This is a fantastic opportunity to join a is a...
Unpaid voluntary work: Old Royal Naval College: Join our team of friendly volu...