If there's one thing that should always travel in a cool bag, it's ice cream. This bag, adorned with some of the best ice creams of all time (although unfortunately Fabs are missing) is one way to carry your lollies in style, or bitterly disappoint your children when they just find sandwiches inside.
For the thirsty picnicker, this wicker wine cooler is perhaps the most sophisticated way to justify a daytime tipple. The bag, or rather, basket, can fit two bottles of plonk and even comes with a waiters' friend.
From the original name in insulation, this 15l cool bag won't let you, or your food, down. With a capacity big enough to fit 24 cans, a comfortable shoulder strap, a free 400gm freeze board and plenty of extra pouches and pockets, it really is fantastic value for money.
A seriously cool piece of kit, the Vacanza electric coolbox by Outwell can keep its contents up to 20 degrees cooler than the outside temperature. It can run off 12v and 230v power supplies and, should the summer weather take a turn for the worse, also keep food warm up to 60 degrees.
An aptly named cooler from a highly regarded brand among campers and caravaners. Essentially a portable fridge, the box can keep ice frozen for five days in the desert. It has a big capacity and is able to fit 72 cans.
A classic thermal flask from the Swiss manufacturer Sigg. The design comes in a range of colours and is exactly the kind of high quality kit you'll buy once and take with you on trips for a lifetime.
A great portable food container that will keep your grub tasting fresh. The screw top, leak proof lid will keep your soup from spilling, and the rubberised shock absorbing base means it can stand up to all manner of countryside scrambles.
A cooler bag that scoffs at the tacky, brightly coloured designs that most come in and instead takes its lead from city-style courier or office bags. Made from the natural insulator that is high quality Herdwick wool the tried and tested sack can keep ice packs frozen for up to eight hours.
Made out of neoprene – the strange material usually used to make wetsuits – this colourful compact lunch box bag is perfect for working lunches. It looks a lot smarter, and a lot more fun than Tupperware and is just as tough; it's washable, stain resistant and insulated.
A smart, eco-friendly, insulating lunch sack that comes in a selection of stylish patterns and is made out of recycled plastic bottles. They're tall enough inside to stack food upright and include a pocket for napkins, or vital condiments. Great for school pack lunches.