This place, in Burnham Market, personifies the "small is beautiful" mantra, according to Matthew. "It's extremely small but absolutely stuffed to the gills and has a good deal of charm and character. It stocks well-sourced and carefully balanced produce, with much thought going into good provenance and food miles. The focus is on homemade jams and chutneys."
Where: The Green, Burnham Market, Norfolk (01328 738581; www.humble-pie.com)