Worth waiting for? Slow Food revolution finally hits Britain

Slow Food, the Italian-born movement dedicated to eco-gastronomy and the battle against the relentless march of the international food giants, is to set up shop in Britain next week.

It has chosen as its headquarters the Shropshire market town of Ludlow, a place that has successfully reinvented itself from the haunt of weekend antique collectors to a foodie Mecca bedecked with Michelin-starred restaurants.

The organisation was founded by the Italian journalist Carlo Petrini 20 years after he noticed a McDonald's restaurant near the Spanish Steps in Rome. It now has 83,000 members around the world and a manifesto dedicated to the pleasures of eating "real" rather than mass-produced food.

Slow Food UK is the seventh national association after Italy, Germany, the US, Switzerland, France and Japan, and boasts 2,000 members in 41 groups.

Its chairwoman, Sue Miller, said Britain was now a nation divided by its attitude to food. "Our food culture is one of extremes - food tends to be either fast, low-grade fuel or an elitist lifestyle pursuit for the affluent," she said.

"Slow Food UK aspires to encourage and support a food culture where quality, delicious food, produced by environmentally sympathetic and economically sustainable methods, is the norm and accessible to all."

The Conservative leader, David Cameron, and the editor of The Ecologist, Zac Goldsmith, joined Mr Petrini at a meeting of movement members in London's Borough Market yesterday.

Britain had created a "junk food society", he said, and it was a "social responsibility"to produce and eat good food . "Too often we just treat it like fuel, shovelling any old food down, any time, any place, anywhere," he said. Cheap food was a false economy. "There is a price to be paid for it in our health, our environment and our culture," he said.

The Slow Food movement in Britain, which administers the UK's five Presidia - traditional products threatened by industrial standardisation, hygiene laws and environmental damage - for its international Ark of Taste scheme, was previously run from the international headquarters in Bra, Italy. Ludlow was the first British town to be awarded Cittaslow or "slow city" status. The Norfolk towns of Aylsham and Diss have also been awarded the title in honour of their determination to hold on to their traditional ways of living, shopping and farming.

Ludlow has established itself as a prime destination on a gastronomic tour of the Britain. As well as two Michelin-starred restaurants - Shaun Hill's Merchant House and Claude Bosi's Hibiscus - the town has a thriving food and drink festival.

Slow Food is organised into Conviviums, local organisations which organise food tastings and other events. It has also established a University of Food to educate shoppers into the way of laid-back eating.

Real British food

* Cornish sardines (pilchards):Only one factory still uses the traditional methods of salting the fish that have been employed for 400 years. It survives as a working museum

* Single and Double Gloucester cheeses: Using the milk of Old Gloucester cows, the region has been producing raw milk cheese by traditional methods since 1500

* Three Counties Perry: The product once commanded the respect accorded to champagne, but perry-makers rapidly disappeared from the west midlands during the last century

* Gloucester beef: By 1972, only one viable herd remained of the once commonplace Old Gloucester breed, but local farmers brought it back from the verge of disappearance

people'It can last and it's terrifying'
Danny Welbeck's Manchester United future is in doubt
footballGunners confirm signing from Manchester United
footballStriker has moved on loan for the remainder of the season
footballFeaturing Bart Simpson
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Katie Hopkins appearing on 'This Morning' after she purposefully put on 4 stone.
peopleKatie Hopkins breaks down in tears over weight gain challenge
Arts and Entertainment
Olivia Colman topped the list of the 30 most influential females in broadcasting
Kelly Brook
peopleA spokesperson said the support group was 'extremely disappointed'
The five geckos were launched into space to find out about the effects of weightlessness on the creatures’ sex lives
Life and Style
techIf those brochure kitchens look a little too perfect to be true, well, that’s probably because they are
Andy Murray celebrates a shot while playing Jo-Wilfried Tsonga
TennisWin sets up blockbuster US Open quarter-final against Djokovic
Arts and Entertainment
Hare’s a riddle: Kit Williams with the treasure linked to Masquerade
booksRiddling trilogy could net you $3m
Arts and Entertainment
Alex Kapranos of Franz Ferdinand performs live
music Pro-independence show to take place four days before vote
news Video - hailed as 'most original' since Benedict Cumberbatch's
Life and Style
The longer David Sedaris had his Fitbit, the further afield his walks took him through the West Sussex countryside
lifeDavid Sedaris: What I learnt from my fitness tracker about the world
Arts and Entertainment
Word master: Self holds up a copy of his novel ‘Umbrella’
booksUnlike 'talented mediocrity' George Orwell, you must approach this writer dictionary in hand
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Marketing Executive / Member Services Exec

    £20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...

    Sales Account Manager

    £15,000 - £25,000: Recruitment Genius: A fantastic opportunity has arisen for ...

    VB.NET and C# developer (VB.NET,C#,ASP.NET)

    £30000 - £45000 per annum + Bonus+Benefits+Package: Harrington Starr: VB.NET a...

    Business Development Manager / Sales Pro

    £30 - 35k + Uncapped Comission (£70k Y1 OTE): Guru Careers: A Business Develop...

    Day In a Page

    'I’ll tell you what I would not serve - lamb and potatoes': US ambassador hits out at stodgy British food served at diplomatic dinners

    'I’ll tell you what I would not serve - lamb and potatoes'

    US ambassador hits out at stodgy British food
    Radio Times female powerlist: A 'revolution' in TV gender roles

    A 'revolution' in TV gender roles

    Inside the Radio Times female powerlist
    Endgame: James Frey's literary treasure hunt

    James Frey's literary treasure hunt

    Riddling trilogy could net you $3m
    Fitbit: Because the tingle feels so good

    Fitbit: Because the tingle feels so good

    What David Sedaris learnt about the world from his fitness tracker
    Saudis risk new Muslim division with proposal to move Mohamed’s tomb

    Saudis risk new Muslim division with proposal to move Mohamed’s tomb

    Second-holiest site in Islam attracts millions of pilgrims each year
    Alexander Fury: The designer names to look for at fashion week this season

    The big names to look for this fashion week

    This week, designers begin to show their spring 2015 collections in New York
    Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

    'I like Orwell's writing as much as the next talented mediocrity'

    Will Self takes aim at Orwell's rules for writing plain English
    Meet Afghanistan's middle-class paint-ballers

    Meet Afghanistan's middle-class paint-ballers

    Toy guns proving a popular diversion in a country flooded with the real thing
    Al Pacino wows Venice

    Al Pacino wows Venice

    Ham among the brilliance as actor premieres two films at festival
    Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

    Neil Lawson Baker interview

    ‘I’ve gained so much from art. It’s only right to give something back’.
    The other Mugabe who is lining up for the Zimbabwean presidency

    The other Mugabe who is lining up for the Zimbabwean presidency

    Wife of President Robert Mugabe appears to have her sights set on succeeding her husband
    The model of a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed

    The model for a gadget launch

    Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed
    Alice Roberts: She's done pretty well, for a boffin without a beard

    She's done pretty well, for a boffin without a beard

    Alice Roberts talks about her new book on evolution - and why her early TV work drew flak from (mostly male) colleagues
    Get well soon, Joan Rivers - an inspiration, whether she likes it or not

    Get well soon, Joan Rivers

    She is awful. But she's also wonderful, not in spite of but because of the fact she's forever saying appalling things, argues Ellen E Jones
    Doctor Who Into the Dalek review: A classic sci-fi adventure with all the spectacle of a blockbuster

    A fresh take on an old foe

    Doctor Who Into the Dalek more than compensated for last week's nonsensical offering