Five-ingredient trend to capture the drink market
Tuesday 12 October 2010
On October 9, the "all-new" lemon-lime soda Sierra Mist Natural was presented as the poster child for the five-ingredient drink movement in the US.
According to the announcement from PepsiCo, makers of Sierra Mist, in 2009 the consumer insights firm The Hartman Group "confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families."
This helps to explains why Sierra Mist Natural's lemon-lime market counterpart Sprite Green is "naturally sweetened" and why 7-Up (also from PepsiCo) is now being touted as "100% natural" as well as Mountain Dew Throwback's natural flavor claims.
In addition to "natural" drinks, it seems the wildly popular cooking and eating trend that promotes five-ingredient-only products and dishes has expanded to beverages.
Since five-ingredient beverage Sierra Mist Natural is currently only available in the US, you may want to try some other "natural" drinks that contain from between three to seven ingredients depending on flavor: the award-winning Fizzy Lizzy and IZZE beverages as well as Grown-up Sodas and Boylan's The Natural Kind. Each varies in price depending on location, size and quantity.
To learn more about this food trend you might want to check out various cookbooks including the Vegetarian 5-Ingredient Gourmet, free e-cookbook 5 ingredients | 10 minutes as well as celebrity chefs Ainsley Harriott's Just Five Ingredients and Claire Robinson's 5 Ingredient Fix (also a Food Network show) book released on October 6.
Life & Style blogs
Sony Xperia Z4 Tablet: beautiful screen and slim body mean Android finally has an iPad rival
Another transgender model lands contract with top agency IMG
What do the emoji on Snapchat mean?
Video claims California will be hit by huge earthquake because of the alignment of the planets — but it’s probably wrong
Self-parking Volvo ploughs into journalists after owner neglects to pay for extra feature that stops cars crashing into people
- 1 UK's biggest male rape charity Survivors UK has state funding slashed to zero despite 120% rise in men reporting sexual violence and seeking help
- 2 'Don't blame all men for rape' campaign backfires spectacularly
- 3 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
- 4 Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
- 5 Charlie Charlie Challenge explained: not a Mexican demon being summoned — it's gravity
iJobs Food & Drink
£32K: Guru Careers: We are seeking a Dining Room Head Chef to work for one of ...
£27K: Guru Careers: We are seeking a Pastry Sous Chef / Experienced Pastry Che...
£24K + Excellent Benefits: Guru Careers: We are seeking an Events Coordinator ...
Salary 42,000: Royal Yachting Association Cymru Wales: The CEO is responsible ...