Gastropod

AS AN aficionado of reggae, the Gastropod is gratified by its current vogue and intrigued by the television ad for Jordans Country Crisp. The scene is a gaily coloured courtroom where the jury clutch bowls full of cereal and sway to the sounds of an old ska tune. A fit- looking, fortyish bloke is standing in the dock.

'William Jordan,' the court official intones, 'you are charged with creating a wickedly delicious breakfast cereal . . . Furthermore, that you did knowingly cut fresh strawberries into chunks and freeze-dry them, and did sprinkle them liberally among the lightest, crispiest clusters of oats and barley.'

'It's yummy, it's scrummy,' the jury affirm.

Bill Jordan is the director of the family firm, based in Biggleswade, Bedfordshire, where the Jordans have been millers for five generations. In real life, Bill is certainly guilty of introducing Granola to this country and of being the first to sell cereal bars.

In the early Seventies, he bummed around the United States, where he was duly inspired by the early, evangelical wholefood movement. Back in Biggleswade, he set about improving the fibre content of the flabby British diet with the slogan, 'Don't eat junk, eat Jordans'. Now the family firm is the fastest growing British cereal manufacturer and well on the way to making its millionth box of Country Crisp.

To misquote the words of the current Shinehead hit, 'Roughage maketh man'. So would Bill Jordan describe himself as a roughneck, rude boy or ragamuffin? Actually, he is a triathlete with a penchant for Cuban jazz, who says: 'I'm just a regular guy.'

THE Gastropod was startled by an anouncement from Safeway that, as an easter treat, it is selling Stilton & Port Chocolates (stilton balls soaked in port and dipped in Belgian chocolate). Revolting though they may sound, these truly novel chocs apparently were popular at Christmas, and are expected to sell like hot cross buns. Limited quantities arrived in Safeway stores yesterday, and retail at pounds 2.49 for 112g.

JOEL ROBUCHON, of the Jamin restaurant in Paris, who has been acclaimed as the cuisinier du siecle, may well be the most fashionable chef on earth. The first English edition of his book Cuisine Actuelle ( pounds 25) is one of nine titles in the new Masterchef collection from Macmillan. Robuchon's secret, we learn, is the fanatical attention to detail he brings to the reinvention of the most basic recipes: one of his most famous dishes is puree de pommes de terre, or mashed potato. The Masterchef collection includes Bruno Loubet's Cuisine Courante in paperback ( pounds 11.99), and French Country Cooking by the Roux Brothers ( pounds 14.99).

Macmillan has always taken its cooks seriously. The most dog-eared volume on the Gastropod's groaning shelves was written by a French chef who created Cuisine Minceur. Translated by Caroline Conran, it was first published in 1978 and remains on Macmillan's list. The Gastropod has a complete collection of the Macmillan Masterchef books - worth pounds 125 - to give to the first reader drawn from a hat on Monday, 12 April, who correctly identifies this book and its author. Entries to: The Gastropod, Independent Weekend Features, 40 City Road, London EC1Y 2DB.

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Life and Style
Phillips Idowu, Stella McCartney and Jessica Ennis
fashionMcCartney to continue designing Team GB Olympics kit until 2016
Sport
Shinji Kagawa and Reece James celebrate after the latter scores in Manchester United's 7-0 victory over LA Galaxy
football
Voices
voicesGood for Lana Del Rey for helping kill that myth, writes Grace Dent
Sport
Farah returns to the track with something to prove
Commonwealth games
Life and Style
fashion Designs are part of feminist art project by a British student
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    C++ Software Engineer - Hounslow, West London - C++ - to £60K +

    £40000 - £60000 per annum + Pension, Healthcare : Deerfoot IT Resources Limite...

    VB.NET and C# developer (VB.NET,C#,ASP.NET)

    £30000 - £45000 per annum + Bonus+Benefits+Package: Harrington Starr: VB.NET a...

    Visitor Experience volunteer

    Unpaid voluntary role: Old Royal Naval College: To assist the Visitor Experien...

    Telesales Manager. Paddington, London

    £45-£55k OTE £75k : Charter Selection: Major London International Fashion and ...

    Day In a Page

    Backhanders, bribery and abuses of power have soared in China as economy surges

    Bribery and abuses of power soar in China

    The bribery is fuelled by the surge in China's economy but the rules of corruption are subtle and unspoken, finds Evan Osnos, as he learns the dark arts from a master
    Screwing your way to the top? Good for Lana Del Rey for helping kill that myth

    Screwing your way to the top?

    Good for Lana Del Rey for helping kill that myth, says Grace Dent
    Will the young Britons fighting in Syria be allowed to return home and resume their lives?

    Will Britons fighting in Syria be able to resume their lives?

    Tony Blair's Terrorism Act 2006 has made it an offence to take part in military action abroad with a "political, ideological, religious or racial motive"
    Beyoncé poses as Rosie the Riveter, the wartime poster girl who became a feminist pin-up

    Beyoncé poses as Rosie the Riveter

    The wartime poster girl became the ultimate American symbol of female empowerment
    The quest to find the perfect pair of earphones: Are custom, 3D printed earbuds the solution?

    The quest to find the perfect pair of earphones

    Earphones don't fit properly, offer mediocre audio quality and can even be painful. So the quest to design the perfect pair is music to Seth Stevenson's ears
    US Army's shooting star: Lt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a military uniform

    Meet the US Army's shooting star

    Lt-Col Steven Cole is the man Hollywood calls when it wants to borrow a tank or check a military uniform
    Climate change threatens to make the antarctic fur seal extinct

    Take a good look while you can

    How climate change could wipe out this seal
    Should emergency hospital weddings be made easier for the terminally ill?

    Farewell, my lovely

    Should emergency hospital weddings be made easier?
    Man Booker Prize 2014 longlist: Crowdfunded novel nominated for first time

    Crowdfunded novel nominated for Booker Prize

    Paul Kingsnorth's 'The Wake' is in contention for the prestigious award
    Vladimir Putin employs a full-time food taster to ensure his meals aren't poisoned

    Vladimir Putin employs a full-time food taster

    John Walsh salutes those brave souls who have, throughout history, put their knives on the line
    Tour de France effect brings Hollywood blockbusters to Yorkshire

    Tour de France effect brings Hollywood blockbusters to Yorkshire

    A $25m thriller starring Sam Worthington to be made in God's Own Country
    Will The Minerva Project - the first 'elite' American university to be launched in a century - change the face of higher learning?

    Will The Minerva Project change the face of higher learning?

    The university has no lecture halls, no debating societies, no sports teams and no fraternities. Instead, the 33 students who have made the cut at Minerva, will travel the world and change the face of higher learning
    The 10 best pedicure products

    Feet treat: 10 best pedicure products

    Bags packed and all prepped for holidays, but feet in a state? Get them flip-flop-ready with our pick of the items for a DIY treatment
    Commonwealth Games 2014: Great Scots! Planes and pipers welcome in Glasgow's Games

    Commonwealth Games 2014

    Great Scots! Planes and pipers welcome in Glasgow's Games
    Jack Pitt-Brooke: Manchester City and Patrick Vieira make the right stand on racism

    Jack Pitt-Brooke

    Manchester City and Patrick Vieira make the right stand on racism