Googlers gossip about Anthony Bourdain and Paula Deen spat

Since a highly publicized feud became fodder for mainstream media, the search terms "Anthony Bourdain" and "Paula Deen" experienced mre than 5,000 percent growth on Google.

According to Google Insights, as of 3 PM GMT on August 26, the two US food TV personalities were 'Breakout' searches in the Food and drink category over the last seven days. ‘Breakout' means that the search term has experienced growth greater than 5,000 percent.

Bourdain has been a longtime critic of Food Network personalities like Rachael Ray, Guy Fieri and Tyler Florence, roasting them at every opportunity in his food travel show No Reservations.

But when the snarky straight-shooter chewed out food TV matriarch Paula Deen in an interview with TV Guide last week calling her the most dangerous person in America for her artery-clogging fare, the story spilled out into the mainstream media.

Deen bit back on the gossip column Page Six of the New York Post and Frank Bruni of The New York Times dedicated a column to the feud titled "Unsavory Culinary Elitism," lambasting Bourdain for his snobbism and perpetuating a "culinary aristocracy."

Other rising food search terms over the last week include Burger King, perhaps for its new breakfast menu item porridge, but more likely for the fact that the burger chain has finally ditched its creepy mascot.

‘Hershey' also experienced 170 percent growth over the last week following a news story that authorities were investigating complaints of horrible working conditions by foreign students from China, Jamaica, Nigeria, Romania and Ukraine.

Here are the top growing searches over the last seven days in the Food and drink category, according to Google Insights:

1.       Anthony Bourdain (breakout)
2.       Bourdain (breakout)
3.       Inka Grings (breakout)
4.       Jerry Leiber (breakout)
5.       Leiber (breakout)
6.       Paula Deen (breakout)
7.       Burger King + 350%
8.       Anthony +250%
9.       Grocery +140%
10.     Hershey +130%

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