Gourmet magazine to get a new life, thanks to social media

On June 22, the publishers Conde Nast announced the ‘reimagining of the brand' Gourmet, a renowned US food magazine that went bankrupt in 2009, as a website and iPad application,
Gourmet Live.

Tweets are coming in fast and furious about the very little information released.

For instance, #womensweardaily tweeted, "Gourmet Live launching from Conde Nast, a reimagining of the brand. Will have cooking, travel. Attempt to attract new readers, via the ipad."

"Thanks Tweeps, you've really made my day, week, month with all your support. Re: Gourmet; they're reviving the brand, not the magazine. Pity." #RuthReichl, the former editor of Gourmet.

John Koblin of the New York Observer tweeted, "And whether @ruthreichl is happy about this or not, the lion share of Gourmet Live's content is coming from the archives."

This should make devoted Gourmet readers happy, well at least more content than those that downloaded the free, not dynamic Gourmet Traveler iPad app.

The new site http://live.gourmet.com has a clip discussing the new venture that has left many asking for more; sadly there is only a message on the former site Gourmet.com that reads, "Welcome to Gourmet.com. Please check back soon for more information about Gourmet and its exciting new initiatives."

The new iPad app Gourmet Live is due to be out by fall 2010, with more social networked features.

Independent Comment
blog comments powered by Disqus
News in pictures
World news in pictures
Life & Style blogs

How can the mortgage market recovery be helped?

Guest post by Richard Sexton, business development director of e.surv chartered surveyors

Where do most millionaires live in the UK?

Plus lateral thinking and living on London's waterways

Wandsworth tops aspiring young professionals hotspot list

Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford

       

ES Rentals

    Day In a Page

    James Pembroke: The man who's eaten everywhere

    The man who's eaten everywhere

    Few people know more about restaurants than James Pembroke, who only spent five mealtimes at home during his entire childhood.
    A Berliner in 1963 – but did John F Kennedy once admire Adolf Hitler?

    A Berliner in 1963 – but did John F Kennedy once admire Adolf Hitler?

    The young JFK praised 'superior' Nordic races during visits to Germany
    Banned Iranian director Mohammad Rasoulof to attend Cannes Film Festival 2013, his first public appearance since prison

    Banned Iranian director to attend Cannes Film Festival

    Mohammad Rasoulof to make his first public appearance since being imprisoned three years ago
    Seeing the larger picture: Inspiring images of space

    Seeing the larger picture: Inspiring images of space

    An exhibition explores images how photography has shaped astronomy
    Eat Spam and carry on: Wartime pamphlets could teach us a thing or two about healthy, thrifty eating

    Eat Spam and carry on

    Wartime pamphlets could teach us a thing or two about healthy, thrifty eating
    Facial hair: Cat beards and the purrrsuit of excellence

    Facial hair

    Cat beards and the purrrsuit of excellence
    The 10 Best salt and pepper sets

    The 10 Best salt and pepper sets

    Whether they're for everyday use or to make your dining table look just right, it's worth getting a stylish shaker...
    Ferran Soriano: Predicting success if Manchester City 'vision' is followed

    Ferran Soriano: Predicting success if Manchester City 'vision' is followed

    Chief executive says trophies will come if a 'core' of suitable players is in place
    Thomas Müller: We couldn't handle losing a Champions League Final again

    Thomas Müller: We couldn't handle losing a Champions League Final again

    The Bayern Munich forward tells Tim Rich his side have to shed chokers' tag after two recent final defeats
    Giro d'Italia: The Stelvio Pass - cycling's killer climb

    The Stelvio Pass - cycling's killer climb

    As the Giro d'Italia tackles the brutal climb, Simon Usborne takes on the snow and switchbacks – and soon realises what the fuss is about
    National archives: Edward VIII’s phone calls - and how MI5 bugged them

    Edward VIII’s phone calls - and how MI5 bugged them

    Newly unearthed papers reveal a shocking extra dimension to the constitutional crisis over monarch’s abdication
    Sent down at the Old Bailey: A tour of the world's most famous court

    Sent down at the Old Bailey

    A tour of the world's most famous court
    Hollywood's random acts of red-carpet kindness

    Hollywood's random acts of red-carpet kindness

    The Hangover actor Zach Galifianakis’s date for his movie premieres isn’t arm candy  – it’s his 87-year-old friend who he saved from homelessness
    British football scores an own goal

    British football scores an own goal

    Many managers barely survive a year in post. Martin Baker talks to experts who make a case for clubs using forensic business skills to find the best staff
    James Lawton: Sergio Garcia cracks as major fault line opens up again

    James Lawton

    Sergio Garcia cracks as major fault line opens up again