Grape-based vodka to launch at Vinexpo
Thursday 09 June 2011
It's a distinctly Frenchified version of vodka.
While classical vodka is made from a base of potatoes or grains like corn, rye or wheat, a spirits and liquor maker will be launching a new line of vodka distilled from French grapes at the annual Vinexpo show in Bordeaux later this month.
Vodka de Vigne, made by La Liquoristerie de Provence based out of Aix-en-Provence, will be one of 2,400 exhibitors who will using the event as a launching pad to showcase their latest products.
The grape vodka is being marketed as an upscale, premium spirit packaged in what resembles a fashionable cologne bottle and will retail for about €65 ($95).
The grapes are said to lend the vodka a suppleness, subtlety and fruity aroma distinctive from its potato-based counterpart.
It's not the first time a French distiller has come up with the idea to use grapes as a vodka base.
CiROC is made from "snap frost" or frozen grapes that are grown in Gaillac, one of the oldest and highest vineyard areas in France.
The 16th annual Vinexpo runs June 19 to 23 and will gather representatives from 44 countries around the world. The trade show alternates locations between Hong Kong and France every year and in 2009 attracted almost 47,000 attendees.
Life & Style blogs
Titanfall lands with a boom on Xbox One, but will it save Microsoft's console?
Tomnod: How to join the virtual search party scanning satellite imagery for missing flight MH370
'100 retweets and I'll shoot someone': American man arrested for Twitter threat
Gauthier Soho has ranted against 'food blaggers' - so can we really trust online reviews?
Whaling: Vine's latest trend sees users bending over backwards to get noticed
- 1 Is your name now 'banned' in Saudi Arabia?
- 2 Tony Benn meets Ali G: Watch Labour veteran burn Sacha Baron Cohen
- 3 Women do experience two different types of orgasm, study reveals
- 4 Istanbul protesters take 'Ellen selfie' from the back of a police van
- 5 Lady Gaga has struggled with eating disorders in the past, so it's indefensible that she's glamourising bulimia in her SXSW set
iJobs Food & Drink
£30000 - £35000 per annum: Flight Centre Limited: Exceptional opportunity for ...
£23000 - £27000 per annum + Award-Winning Benefits: Flight Centre Limited: Exc...
£25000 - £50000 per annum + Benefits: Corporate Traveller: Opportunity for a B...
£20000 - £45000 per annum + Benefits: Corporate Traveller: We're looking for t...