Have a food blog? Learn how to get your own cookbook
Saturday 03 September 2011
As part of Social Media Week next month, a conference for food bloggers will take place in Los Angeles where attendees will learn how to get on a food editor's radar, get published and land a TV gig.
The TECHmunch Food Blogger Conference, a one-day event in Santa Monica, is targeted towards food bloggers looking for a wider audience who need a bit of business savvy to get noticed.
Some of the high-profile speakers on the agenda include Rene Lynch, assistant food editor for the LA Times, and Frank Elaridi, a producer for ABC News, both of whom will be speaking about how to leverage traditional media and get on a food editor's radar.
Though many a food blogger has fantasized of a Julie and Julia-esque career booster, the Cinderella story of being picked up by The New York Times and subsequently landing a publishing deal that leads to a bestselling novel and Hollywood movie is a pipe dream for many aspiring writers.
The 2009 movie Julie and Julia starred Meryl Streep and was based on real-life blogger Julie Powell's year-long challenge to cook and eat her way through Julia Child's first cookbook, Mastering the Art of French Cooking. It was also the movie that embedded widespread fantasies among food bloggers of becoming overnight cookbook authors with their own TV shows.
Though rare, Aarti Sequeira, who hosts food vlog Aarti Paarti, won her own cooking show on the Food Network in the US after winning the reality competition, The Next Food Network Star just a year after starting her online cooking channel on YouTube.
And Clotilde Dusoulier's popular blog Chocolate & Zucchini also spawned a cookbook bearing the same name in both French and English, as well as Clotilde's Edible Adventures in Paris.
Meanwhile, TECHmunch, hosted by Bakespace.com, will be held concurrently with Social Media Week which happens simultaneously around the world in cities like Los Angeles, Beirut, Berlin, Buenos Aires, New York, Moscow and Hong Kong.
Other sessions include "Getting Organized: How to Write, Produce and Syndicate Content with Efficacy and Focus" and "A Down and Dirty Conversation about SEO for Food Writing."
The TECHmunch Food Blogger Conference takes place September 23, the final day of Social Media Week which begins September 19 around the world.
Meanwhile, the next installment of the International Food Blogger Conference will be held November 11 - 13 in Santa Monica.
For more info, visit http://techmunch.bakespace.com/.
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